Recognition of Internet- based advertisements in to premium news sites of Iran from view points of advertising center managers and news sites owners

International Journal of Social Communication Sciences

مقاله 5، دوره 01، شماره 01، شهریور 2011، صفحه 41-46   

نوع مقاله: Scientific-research

چکیده

was descriptive in correlation type.
The statistics population consisted of all staff in l0 web news sites totaling 52 persons. The tools to collect data were a researcher – made questionnaire with l0 questions of general features and 52 main questions. For questionnaire validity used Cronbach Alpha which is equal to0.85. The results showed that two variables of involving commodity or services (rational / emotional) and type of Site (governmental and private) don’t influence the suitable from of advertisement from the viewpoint of advertisement center managers and news site managers. But three components, the type of strategy (drag / force), type of advertisement (introduction of commodity or services / subject advertisement)and the audience (permanent / ordinary) are in fluential on the suitable form of advertisement .

کلیدواژه‌ها

advertisement؛ Internet-based advertisement؛ news sites؛ advertisement centers