Studying E-Banking Success Factors in Iran

International Journal of Social Communication Sciences

مقاله 6، دوره 01، شماره 01، شهریور 2011، صفحه 47-52   

نوع مقاله: Scientific-research

چکیده

Implementation of Electronic banking in different countries needs co-ordination and cooperation of related executive and juridical organizations with banking systems, without which banks are incapable of using new technologies in their affairs, appropriately. The present research considers the factors in successful implementation of Electronic Banking in Melli Bank of Golestan province, and analyzes all related systems. In the research, the roles of factors such as technological-professional factors, social-cultural factors, strategic-managing factors, and financial-economical factors, effective in successful implementation of Electronic Banking systems, were studied.Identifying the factors in successful implementation of Electronic Banking, some functional proposals are provided for the development of Electronic Banking, and also for future studies. The results indicate that technological-professional factors, social-cultural factors, strategic-managing factors, and financial-economical factors were effective in implementation and development of Electronic Banking in Golestan province.

کلیدواژه‌ها

Banking؛ Electronic banking؛ Modern Banking؛ Melli Bank of Iran