Evaluating the Effectiveness of E-Banking Application on Customers Satisfaction of BT

International Journal of Social Communication Sciences

مقاله 2، دوره 01، شماره 03، اسفند 2011، صفحه 13-22   

نوع مقاله: Scientific-research

چکیده

The aim of this study is to evaluate the effectiveness rate of the application of electronic banking (E-banking) on the satisfaction level of customers of Bank Tejarat (BT), Tehran’s Northwest branches. The methodology of this study is applied oriented and data collection method is descriptive in correlation type. Population of this study includes 384 people from customers of Bank Tejarat in Tehran’s Northwest region who are selected randomly and research data are collected by using the researcher-made questionnaire. Questionnaire validity was confirmed through content validity by using the viewpoints of a group of experts. The method of Cronbach's alpha was used to determine the validity and reliability of questionnaire answers that the coefficient of 0.949 was obtained. Results from this research indicated the confirmation of all the presented hypotheses.

کلیدواژه‌ها

Banking؛ Banking Services؛ Quality of service؛ Electronic banking؛ customer satisfaction

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