Role of University Education of Propaganda Tactics in EMCS

International Journal of Social Communication Sciences

مقاله 4، دوره 02، شماره 04، اسفند 2012، صفحه 29-36   

نوع مقاله: Scientific-research

چکیده

The basic aim of this survey is "to study the role of university education of propaganda tactics in empowering master communication students (EMCS) to employ these tactics” by using measurement method and completing the questionnaire. After completing the questionnaires, descriptive and inferential data were collected and analyzed by using statistical SPSS software. The students in the field of survey were persons who had been entered at the university by the year 89.Total number of them was 141 persons. In this study, since the population was few all of the samples were used. Due to lack of access to some of the students, we considered the 120 questionnaire. Their data were exploited and analyzed and the results are represented as follows: Teaching propaganda in our universities is not in accordance with the current political, social and communication realities. The professors of this curriculum issues do not discuss enough about subjects related to propaganda and they do not dominate about teaching of these topic. They do not use instruments of educational assistance for teaching the propaganda tactics. Their teaching methods have not been caused that students recognized objective elements in the society and consequently they can not apply them in a useful manner when they work for media. It seems it is necessary that curriculum issues of communication subjected to review or even changed. Also ability and experience of students who have been training for propaganda could have been positive effects on the ability of them to apply this subject in the experimental field. Also the applied propaganda tactics could be somewhat useful for students who are interested and follow them but it is not very effective.

کلیدواژه‌ها

education؛ propaganda؛ propaganda tactics؛ University

مراجع

1- Ardestani Sabilan,Hasan.  Political Advertisement(With an approach to avertising techniques) , Mehrban publications. Tehran, 1387

2- Amid, Hasan. Persian Dictionary. Rah Roshd publications. Tehran. 1389

3- Dadgaran, Seyed Mohammad. Basics of Mass Cummunication. Seventh edition. Morvarid publications. Tehran. 1384

4- Dadgaran, Seyed Mohammad.  Evaluation criteria of public thoughts. Morvarid  publication. Tehran. 1384

5- Ellul, Jacques . Ethics on advertising. Translated by Panahandeh, Hooman. Resaneh Quarterly.Tehran. 1370 .

6- George Brown and Madeleine Atkins, Effective Teaching in Higher Education, London, Routledge, 1990.

7- Ghorchian, Nadergholi. Fasli khani, Manoochehr.Mosavi, Seyed Mokhtar. Learning theories and 8- 8- Megacognitive theory in learning process, Education publications. Tehran, 1377

9- Hormoz Mehrdad. Theories & Concepts of Mass communication. Faran Publications. Tehran. 1380

10- Jamez, Tankard. Verner Sourvin. Communication theories.Translated by Dehghan, Alireza. Third edition. Tehran University publications. Tehran. 1384

11- Macquial Denis (1972). Sociology of Mass Communications, p42, Penguin Books

12- Mehdi, Mohsennin Rad & colleagues.  Iran Journalism and Journalism course. First edition. Center  of Media studies & researches. Ministry of Islamic guidance publications. . 1373

13- Mehdi, Mohsennin Rad. Iran in four galaxies of communication. First edition. Soroosh Publications. Tehran. 1384

14- Silverstein, B. (1987). Toward a science of propaganda.  Political Psychology, vol 8, number (1),P 49-59

15- Soltanifar, Mohammad. Shahnaz, Hashemi. Press coverage, First edition. Simay Shargh Publications. Tehran. 1382

16- Zargh, Mohammad Hasan. Advertising Basics. First edition. Soroosh publications. Tehran. 1367

http//www.britannica.com/EBchecked/topic/478875/propaganda