Studying the Communication Professors’ View on Iran's PR

International Journal of Social Communication Sciences

مقاله 5، دوره 02، شماره 04، اسفند 2012، صفحه 37-42   

نوع مقاله: Scientific-research

چکیده

This research intends to study the perspectives held by masters and experts of communications on the performance of public relations (PR) departments in Iran. In terms of objective, it is an applied research, and in terms of data collection, it is considered a descriptive and survey type. Its population covers all accessible social communication professors of Tehran universities. Data gathering was carried out using questioners containing 47 items. Data collected were analyzed using SPSS software and the information obtained was depicted in unidimensional and multidimensional tables. Results of the research indicate that public relations department have mainly promotional approach in Iran, and they mostly are justifier not analyzer of their performance.

کلیدواژه‌ها

perspective؛ Communications؛ Performance؛ Public Relations

مراجع

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