Role of Media in Development of Iran’s Sports from the Iranian Social Communication Science’s Professors

International Journal of Social Communication Sciences

مقاله 1، دوره 02، شماره 05، مهر 2012، صفحه 5-20   

نوع مقاله: Scientific-research

چکیده

This article considers the role of mass media in development of Iran’s sports from the standpoint of the professors of social communication sciences. The method of research is applied in nature and a survey-type. The population of the research is all professors of communications in the universities of Tehran. The tool used for measuring the impact was the researcher-made questionnaire. The outcome of  research indicates statistically significant meaningful relation: Between the role of media information dissemination and promotion of the culture of public sports; Between role of media social contribution and promotion of culture of public sports; Between role of media education and promotion of culture of public sports; Between role of media culture-building and promotion of the culture of public sports; Between the role of media information dissemination and promotion of the culture of public sports; Between role of media social contribution and promotion of the culture of public sports; Between media educational role and promotion of the culture of public sports; Between the media’s culture-building role and promotion of the culture of public sports; Between the media’s information dissemination role and promotion of culture of championship sports; Between the social contribution role of the media and promotion of the culture of championship sports; Between the media’s educational role and promotion of the culture of championship sports; Between the media’s culture-building role and promotion of the culture of championship sports; Between factors influential in role of media information dissemination and promotion of the public culture; Between factors influential in the media’s role of social contribution and promotion of public culture; Between factors influential in media’s information dissemination role and promotion of the championship culture; Between factors influential in the media’s social contribution role and promotion of the championship culture; Between factors influential in the media’s educational role and promotion of the championship culture.

کلیدواژه‌ها

role؛ Mass Media؛ development؛ Sports

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