Analyzing Physician’s Viewpoints on Health Communication

International Journal of Social Communication Sciences

مقاله 7، دوره 01، شماره 03، اسفند 2011، صفحه 57-64   

نوع مقاله: Scientific-research

چکیده

Information nowadays is easily accessible by electronic communication technologies and internet has a privileged status as the primary information source in the public sphere. For this reason and in order to identifying the role of internet on developing health information in this article, researcher intends to provide information about” e-health” and the “communication and e-health”,“computer mediated communication (CMC)”, Customer Health Informatics (CHI) and “e-health literacy”. Then it will provide information regarding “internet effects on accessing health information regarding the physician’s viewpoints " and will determine if in their viewpoints “skills of using internet, motivation for using it, interaction with others by the internet, reliance on the internet and social positions of physicians have any effects on gaining health information via internet or not on physician’s viewpoints. A total of 50 physicians were given questionnaires. The research was conducted in five big hospitals of Tehran that were selected according to the highest index of number of active bed. The measurement tool of the research is questionnaire. The results of this research indicate that on physician’s viewpoints, skills of using internet have a role on assessing health information and relying on the internet in order to assess health information also plays role, and physician’s interaction with patients and also their social conditions influence on assessing health information via internet. Through analyzing human communication and health promotion necessities such as internet, the researcher came to understand that communication will have a key role on facilitating human interaction on health information.

کلیدواژه‌ها

e-health literacy؛ e-health؛ health communication؛ computer mediated communication؛ customer health informatics

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