A Study on Effective Factors on New Product Development with an Emphasis on Fuzzy Hierarchical Analysis Approach

Journal of System Management

مقاله 2، دوره 2، شماره 1، فروردین 2016، صفحه 21-37

نوع مقاله: Research Paper

نویسندگان

Javad Iranban^{* 1}؛ Sanaz Davodzadeh²

¹Department of Management, Shiraz Branch, Islamic Azad University, Shiraz, Iran

²Shiraz Branch, Islamic Azad University, Shiraz, Iran

چکیده

Nowadays the new product and its importance are considered
as an essential strategy for staying in business. Though the hi-tech
industry has focused on value innovation and improving the quality
of the new product development (NPD) process to drive new product
performance, new product success has not changed dramatically
over the years. This study presents a novel approach based on structural
equation modeling (SEM) and fuzzy analytical hierarchy process
model (FAHP) to explore how value innovation and quality of new product
process affect NPD performance.
The survey contained industrial companies which are located in Fars
province. The sample contains 98 people who were selected by random
cluster sampling. The research was done using descriptive and applied
method. Totally, 16 indicators have been collected and were classified
in 3 groups of value innovation, quality and NPD performance. Results
demonstrate that value innovation directly affects NPD performance
and the quality of NPD processes has a nonlinear effect on NPD performance.

کلیدواژه‌ها

Value innovation؛ New product development؛ fuzzy analytical hierarchy process؛ structural equation modeling

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