Comparative Study the Organizational Structure in Iran’s Ministries’ Public Relations

International Journal of Social Communication Sciences

مقاله 1، دوره 03، شماره 08، فروردین 2013، صفحه 5-18

نوع مقاله: Scientific-research

چکیده

Studying current organizational structure of public relations (PR) in governmental ministries by a comparative study as well as identifying differences and commonalities and determining strengths/weaknesses of current structure and achieve a desired, comprehensive and standard structural pattern for public relations of national executive organizations have all shaped the foundation of present paper since nowadays, one of the radical difficulties in public relations of ministries and both governmental and nongovernmental departments is the lack of a consistent, standard, identical and efficient structure which has made numerous problems for the status, function, missions and tasks of public relations in organizations. It seems that by improving and modifying the structure of public relations especially in ministries as the most radical pillars of governmental and administrative system in Iran, one can be optimistic on enjoying effective and efficient public relations countrywide. The methodology is a qualitative one conducted by using library documents. In this line, structure and manpower of 15 ministries are gathered and formulated (due to security considerations, three Ministries of Intelligence, Foreign Affairs and Defense are not covered). By studying their current structure, their commonalities and difference and conducted comparisons, two structural models in the format of government’s circular and a thorough professional model are suggested

کلیدواژه‌ها

Public Relations؛ Organizational Structure؛ Ministry

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