An Analysis on Urban Tourism by SWOT Model (Case Study :Marvdasht City)

Journal of Tourism Hospitality Research

مقاله 3، دوره 4، شماره 3، خرداد 2015، صفحه 57-71   

نوع مقاله: Original Article

نویسندگان

Majid Shams¹؛ Ali Saffari-Raad^{* 2}؛ Ahmad Ghasemi³؛ Tayebeh Ghaemi Rad⁴

¹Professor, Department of Geography, Malayer Branch, Islamic Azad University, Malayer, Iran

²Ph.D. of Geography& Urban Planning, Malayer Branch, Islamic Azad University, Malayer, Iran

³Ph.D. student of Geography & Urban Planning, Malayer Branch, Islamic Azad University, Malayer, Iran

⁴Ph.D. student of Geography & Urban Planning, Tehran University, Tehran, Iran

چکیده

Since tourism causes some positive occupational movements, produces lots of job opportunities and it could have a great amount of effect on the geographical aspect and on people’s lives and society, it is believed that, it is the third and the most dynamic industry in today’s life. The cities specially in developing societies a living place for human kind face with same limitations of source and financial, social condition, it is buffer to vary the non – cultural activities such as tourism . This can be a means to increase job opportunities, decrease poverty and welfare state and social security .This study has been done in one of the scopes of Fars province, Iran. It aimed to investigate what advantages& limitations of the tourism development in Marvdasht city. it also sought to find out how the tourism in this area can be developed .This research was on the basic of descriptive – analytic nature and does have some practical goals .Required data in this field was gathered by library – based method .This study aimed to investigate some strategies to develop the tourism in Marvdasht city and it was done by determining strengths , weaknesses , opportunities and threats by SWOT model .The results of the research revealed that inner elements and outer factors of final scores are located in the ST or competitive scope . The most significant strategies of this scope are: dynamic economics and safe job opportunities by optimum use of tourism capacity.

کلیدواژه‌ها

tourism development؛ urban tourism؛ Marvdasht city؛ SWOT model

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