Centralized Supply Chain Network Ddesign: Monopoly, Duopoly, and Ooligopoly Competitions under Uncertainty

Journal of Optimization in Industrial Engineering

مقاله 5، دوره 11، شماره 2 - شماره پیاپی 24، مهر 2018، صفحه 37-56   

نوع مقاله: Original Manuscript

شناسه دیجیتال (DOI): 10.22094/joie.2017.685.1439

نویسندگان

kaveh Fahimi¹؛ Seyed Mohammad Seyed Hosseini^{* 2}؛ Ahmad Makui²

¹Department of Industrial Engineering, Iran University of Science & Technology, Tehran, Iran

²Department of Industrial Engineering, Iran University of Science & Technology, Tehran, Iran

چکیده

This paper presents a competitive supply chain network design problem in which one, two, or three supply chains are planning to enter the price-dependent markets simultaneously in uncertain environments and decide to set the prices and shape their networks. The chains produce competitive products either identical or highly substitutable. Fuzzy multi-level mixed integer programming is used to model the competition modes, and then the models are converted into an integrated bi-level one to be solved, in which the inner part sets the prices in dynamic competition and the outer part shapes the network cooperatively.Finally, a real-world problem is investigatedto illustrate how the bi-level model works and discuss how price, market share, total income, and supply chain network behave with respect to key marketing activities such as advertising, promotions, and brand loyalty.

کلیدواژه‌ها

Competitive supply chain network design؛ Fuzzy multi-level mixed integer programming؛ Bi-level programming؛ Nash Equilibrium

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