Factors Affecting the Promotion of Small Rural Food Industry Marketing in Tehran

Agricultural Marketing and Commercialization Journal

مقاله 1، دوره 1، شماره 1، دی 2017، صفحه 1-8   

نویسندگان

Masoumeh Arfaee^{* 1}؛ Seyed Mehdi Mirdamadi²؛ Seyed Jamal Farajollah Hosseini²

¹Department of Agricultural, Ashtian Branch, Islamic Azad University, Ashtian, Iran

²Department of Agricultural, Science and Research Branch, Islamic Azad University, Tehran, Iran

چکیده

The present study, aimed to investigate the factors affecting the promotion of small rural food industry marketing in Tehran, is done by the questionnaire as its main tool. The questionnaires are completed through interviews with 160 managers from 133 companies in Tehran. We have used SPSS software to analysis Sampling data. The results showed that the variables of marketing have most important role in promotion of livestock products marketing. Thus, by observing coefficient of determination, it can be concluded that the variables in marketing agents explain about 48% of the variability belonged to promotion of livestock products marketing. 

کلیدواژه‌ها

promotion؛ Marketing؛ Food Industry؛ rural industries؛ Tehran province

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