Factors Affecting the Marketing of Organic Farming Products (Case Study: Miandoab County)

International Journal of Agricultural Management and Development

مقاله 55، دوره 8، شماره 2، شهریور 2018، صفحه 299-306   

نوع مقاله: Research Article

نویسندگان

Zohreh Jesarati؛ Loghman Rshidpour^* ؛ Soleiman Rasouli Azar

Department of Agricultural Management, Mahabad Branch, Islamic Azad University, Mahabad, Iran

چکیده

Organic agriculture is rapidly growing while the lack of knowledge and skills to manage organic farms and the lack of market opportunities for the organic products are the most important reasons for the disinclination to the use of the organic agriculture practices. The main aim of this study was to determine the factors underpinning the marketing of organic agriculture products. The research was a descriptive survey in terms of purpose. The research instrument was a questionnaire whose validity was determined by the content validity and its reliability was estimated to be 89% by Cronbach's Alpha. The population of the study included all organic farmers who have supplied their products to a fruit and vegetable market in Miandoab. The sample size was determined as 148 by the Morgan-Kerjisy table and was selected by stratified sampling method and simple randomization. Finally, 150 questionnaires were collected. The results showed a significant relationship between the marketing of the organic agriculture products with educational factors, economic factors, intelligence agents, production factors and social factors at the 0.05 level. Also, the results of regression analysis showed that the variables of production factors, educational factors, and economic factors captured 53% of the variance of the dependent variable.

کلیدواژه‌ها

agriculture؛ Miandoab County؛ Marketing؛ organic products

مراجع

Brennan, C. S., & Kuri, V. (2002). Relationship between sensory attributes, hidden attributes and price in influencing consumer perception of organic foods. Paper presented at UK Organic Research 2002 Conference, Aberystwyth, 26-28 March; Published in Powell, Jane and et al., Eds. Proceedings of the UK Organic Research 2002 Conference, (pp. 65-68). Organic Centre Wales, Institute of Rural Studies, University of Wales Aberystwyth, UK.

Fotopoulos, C., & Krystallis, A. (2002a). Purchasing motives and profile of the Greek organic consumer: a countrywide survey. British Food Journal, 104 (9), 730-764.

Fotopoulos, C., & Krystallis, A. (2002b). Organic product avoidance: Reasons for rejection and potential buyers’ identification in a countrywide survey. British Food Journal, 104, 233-260.

Ghorbani.M .Liyaghati, H., & Nemati, F. (2011). Factors affecting of potential demand for agricultural credit for the production of the converting to organic greenhouse cucumber in Khorasan Razavi Province. Journal of Environmental Sciences, 8(3), 35-45.

Hughner, R.S., McDonagh, P., Prothero, A., Shultz II, C.J., & Stanton, J. (2007). Who are organic food consumers? A compilation and review of why people purchase organic food. Journal of Consumer Behaviour, 6, 94-110.

Khalidi, M., Liyaghati, H., Mohammad Amini, M., & Wasen, S. (2010). Evaluation barriers to conversion to organic farming in Canada. Environmental Science, 2, 109 - 126.

Kocheki, A. Mansouri, H. Gorbani, M., & Rajabzadeh, M. (2013). Investigate the factors affecting propensity to consumption of organic products in the city of Mashhad. Journal of Economics and Agricultural Development, 27(3), 188-194.

Kortbech O.R. (2002). The United States market for organic food and beverages. International Trade Center. UNCTAD/WTO. Retrieved from http://www.intracen.org/mds/sectors/organic/

Lampkin, N.H. (2003). From conversion payments to integrated action plans in the European Union. In: OECD, Ed., Organic Agriculture: Sustainability, Markets and Policies, CABI Publishing, Wallingford, 313-328.

Larue, B., West, G., Gendron, C., & Lambert, R. (2004). Consumer response to functional foods produced by conventional, organic, or genetic manipulation. Agribusiness, 20 (2), 155-166.

Martin, S., & Jagadish A. (2006). Agricultural marketing and agribusiness supply chain issues in developing economies: The Case of Fresh Produce in Papua New Guinea. Retrieved from http://agecon.lib.umn.edu.pp 1-22.

Noe, E., & Alroe, H. (2007). Quality dimensions as an analytical tool to study food networks and development trajectories – A Pirsigian based framework illustrated by Danish organic food chains. Paper presented to the ESRS conference, 20-24 August: The different trajectories of European organics and their sustainability, Wageningen.

Padel, S., & Foster, C. (2005). Exploring the gap between attitudes and behaviour: Understanding why consumers buy or do not buy organic food. British Food Journal, 107 (8), 606-625.

Piramon, L. & Hayati, D. (2013). A new approach of promote in the marketing of agricultural products, Paper presented at the twenty-first National Congress of Science and Food Technology, Shiraz, Shiraz University,1-6. https://www.civilica.com/Paper-NCFOODI21-NCFOODI21_174.html

Raffaele, Z., & ikolina N. J.  (2005). Marketing study on organic and other selected special quality products from Croatia. Final Publishable Report Polytechnic University of Marche, Produced under the obligations of LoA TCP/CRO/2902. FAO. PP,102.

Rahmati Ghofrani, Y, Taleghani, M., & Chirani, E. (2017). Organic agriculture: Food for future green consumers in Iran. International Journal of Agricultural Management and Development, 7(2), 179-189.URL: http://ijamad.iaurasht.ac.ir/article_527224_83e0042156462fb7363db2309a072798.pdf

Shafi'i, L. (1998). Survey marketing Rafsanjan city. Unpublished thesis, Agricultural Economics, University of Tarbiat Madras, Iran.

Verdurme, A., Gellynck, X., & Viaene, J. (2002). Are organic food consumers opposed To GM food consumers? British Food Journal, 104 (8), 610-623.

Yussefi, M., & Willer, H. (2002). Organic agriculture world wide 2002, statistics and future prospects. Stiftung Ökologie and Landbau, Bad Dürkheim, Germany.

Zepeda, L., & Deal, D. (2008). Think before you eat: Photographic food diaries as intervention tools to change dietary decision-making and attitudes. International Journal of Consumer Studies, 32, 692-698.