The Effect of Social Networks on Oral Advertisements and Tourists' Feelings in Northern Iranian Rivers

Journal of Tourism Hospitality Research

مقاله 5، دوره 5، شماره 4، آذر 2018، صفحه 83-96   

نوع مقاله: Original Article

نویسندگان

Hossein Mousazadeh^{* 1}؛ Izsák Éva²؛ Farahnaz Akbarzadeh³

¹Ph. D. student, Department of Regional Science, Eotvos Lorand University, Faculty of science, Budapest, Hungary

²Associate Professor, Department of Regional Science, Eotvos Lorand University, Faculty of science, Budapest, Hungary

³Master of Clinical Psychology, Lahijan Branch, Islamic Azad University, Lahijan, Iran

چکیده

Social media act as a dominant digital channel of communication, and in recent years, the use of social media in the tourism industry has also become very common. The purpose of this study is to determine the effect of social networks on oral advertisements of tourists regarding the role of feelings. This research is based on descriptive-survey method. The required information in this study is gathered through a questionnaire and a library and the statistical population of the tourists' research is in the Tajan River of Sari. The sample size is 383 subjects determined using Cochran's formula and Cronbach's alpha for the whole questionnaire was 0.89. The results of the research show that the social networks are effective on the feelings of the tourists. Therefore, in general, recognizing the feelings of the tourists to the destination should be done according to their desire to carry out advertisements and provide services. In addition, it was found that oral advertisements have a significant effect on the feelings and increasing the resurgence of the tourists to the region. According to the findings of the research, the tourists still trust oral advertisements carried out in the city more than the advertisements provided from the social networks

کلیدواژه‌ها

social networks؛ oral advertisements؛ tourists؛ feelings؛ rivers in northern Iran

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