Developing Best Strategy Using Blue Ocean Strategy: the Case of Salim Engineering Company

Journal of Industrial Strategic Management

مقاله 2، دوره 2، شماره 1، اردیبهشت 2017، صفحه 5-20   

نویسندگان

Mohammad Abdoshah^{* 1}؛ Shaghayegh Divani Azar²؛ Arefeh Tahani²؛ Amineh Kaeini²

¹Department of Engineering, Semnan branch, Islamic Azad University, Semnan, Iran

²Department of Industrial Engineering, Islamic Azad University, E-campus, Tehran, Iran

چکیده

The parts manufacturing companies should select a proper strategy according to their current and future environmental conditions and capabilities to survive and thrive in competitive market. To help the companies to select the best strategy the current paper proposes a model. The model is developed using a number of strategic tools, including TOPSIS, SWOT analysis and Six Paths Framework to Formulate Blue Ocean Strategy. Finally, based on the study results, the paper proposes the best strategy for Salim Company. Although this paper covers the case of one company, the model presented here can help other companies to select the best available strategy

کلیدواژه‌ها

strategy؛ blue ocean؛ value proposition؛ parts manufacturing industr