The Role of Institutional Rules in Translators’ Manipulation of Texts: The Case of Patient Information Leaflets in Iran

Journal of Language and Translation

مقاله 7، دوره 8، شماره 4، دی 2018، صفحه 81-90   

نوع مقاله: Research Articles

نویسندگان

katayoon Afzali^{* 1}؛ Atefeh Madani²

¹PhD in Translation Studies, Faculty of Foreign Languages, Sheikhbahee University, Isfahan, Iran

²MA in Translation Studies, Faculty of Foreign Languages, Sheikhbahee University, Isfahan, Iran

چکیده

Since the emergence of the cultural turn in translation studies, external factors affecting translation have re- ceived attention in this field. Macro factors such as culture, politics in target contexts, history, ideological manipulation, and translators’ institutional rules have become the concern of translation studies. Consider- ing these factors, the current study aimed to identify the manipulative strategies used by translators in trans- lating patient information leaflets (PILs) from English into Farsi. To this end, 30 parallel corpus of PILs were compared to identify the translation strategies used in them; subsequently, an interview was conducted with 10 administrators of pharmaceutical companies to find out the reasons why these particular strategies were used by translators. The findings showed that translators used three main translation strategies, namely addition, deletion, and transliteration to manipulate texts in the process of PILs translation. The interview results indicated that translators intend to enforce institutional setting rules by adopting these particular translation strategies.

کلیدواژه‌ها

Patient information leaflets؛ manipulation strategies؛ institutional rules

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