The Relationship of Cultural Investment with Development of Tourism Attractions in Tehran

Agricultural Marketing and Commercialization Journal

مقاله 1، دوره 3، شماره 1، شهریور 2019، صفحه 1-13   

نوع مقاله: Original Research

چکیده

The purpose of this study is to investigate the relationship of cultural investment with tourism development in Tehran. In this study has been used by questionnaire tool, from the kind of descriptive-correlation survey method. The statistical population of the study includes all managers, deputies and experts of Tehran Cultural Heritage, Handicrafts and Tourism Organization who served in one of the affiliated centers of Tehran in 2017-2018. According to Cochran formula, 234 managers, deputies and experts of Tehran Cultural Heritage, Handicrafts and Tourism Organization were selected as statistical sample. The findings of this study indicate that the variables of natural attraction, cultural attraction, man-made attraction and cultural investment with cultural investment variable are at the level of confidence, significant and positive (99%) in all cases. Also regression analysis about interpreting the prediction rate of development of human-made, natural and cultural attractions by cultural investment showed that cultural investment was predict 0.285, 0.26 and 0.394 respectively of changes in development of human-made, natural attractions.

کلیدواژه‌ها

Tourism؛ Attraction؛ Cultural Investment