The Causal Model of Export Entrepreneurship and Export Market Orientation‎ on Export Performance: a Case Study of Food and Agricultural Products Export Companies

Journal of System Management

مقاله 10، دوره 5، شماره 4، دی 2019، صفحه 113-124   

نوع مقاله: Research Paper

نویسندگان

Ali Kazemi¹؛ Alireza Rousta^{* 1}؛ Abdullah Na'ami²

¹Department of Management, Kish International Branch, Islamic Azad University, Kish, Iran

²Department of Business Management, South Tehran Branch, Islamic Azad University Tehran Iran

چکیده

The aim of this study is to define and introduce the variable of export entrepreneurship and factors affecting it in a global export-centric model. However, we seek to find the effect of the variables of export entrepreneurship and export market orientation‎ on export performance. To test the research hypotheses, a sample of 296 people employed in food and agricultural products company located in Tehran Province has been used, whose information has been obtained. Data has been collected using standard questionnaire and the obtained information has been analyzed by SPSS and Smart PLS software. The research findings demonstrate that resources and the intensity of competition have a positive effect on export entrepreneurship, but the impact of market distance on export entrepreneurship has not been confirmed. The results indicate the positive impact of export market orientation and export entrepreneurship on the export performance of sample companies. However, the moderating impact of the degree of globalization on the relationship between export market orientation and export performance has been confirmed.

کلیدواژه‌ها

Export Market Orientation؛ Degree of Globalization؛ Intensity of Competition؛ Export Performance؛ Market Distance؛ Export Entrepreneurship