Evaluation of Tourism Development Indicators of Milad Telecommunication Tower using the CO-PLOT Model

Journal of Tourism Hospitality Research

دوره 8، شماره 1، اسفند 2020، صفحه 91-108   

نوع مقاله: Original Article

نویسندگان

Azita Rajabi^{* 1}؛ Najmeh Heidarian²؛ Kiarash Salami³

¹Associate Professor of Department of Geography, Central Tehran Branch, Islamic Azad University, Tehran, Iran

²M.SC. in Geography and Tourism Planning, Central Tehran Branch, Islamic Azad University, Tehran, Iran

³M.SC. Student in Landscape Architecture, Khatam University, Tehran, Iran

چکیده

Tourism and the related economy is transforming and plays a vital role in world economy. Many economic development planners and policymakers also refer to tourism industry as the basis for development. Tourism-related activities and the provision of appropriate services in an area, like many other economic sectors, require necessary groundings in terms of its origin. Therefore, based on the importance of tourism industry on the one hand, and the existence of tourism potentials of Tehran province on the other hand, an appropriate procedure is required for prioritizing different areas in the province in order to efficiently and appropriately plan and prioritize different investments in these areas. In this regard, the aim of this research is to evaluate of tourism development indicators of Milad Telecommunication tower. In order to analyze the research data, the CO-PLOT analysis method and comparative comparison of Milad Tower tourism statistics were used. The results of factor analysis indicate the importance of the managerial-institutional dimension as one of the important factors in the tourism development of Milad Tower; the results from a t-test showed that the effect of each factor and dimensions is different on tourism development of Milad Tower. According to the tourism experts and professionals, the institutional-managerial, political, physical, socio-cultural, economic factors are of paramount importance in the tourism development of Milad Tower.

کلیدواژه‌ها

Tourism؛ Development Indicators؛ Milad Tower؛ CO-PLOT

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