شناسایی و مفهوم پردازی قابلیت‌های پویا به منظور سازگاری مدل کسب‌وکار در صنعت فناوری اطلاعات و ارتباطات

پژوهش های مدیریت راهبردی

دوره 26، شماره 77، شهریور 1399، صفحه 13-42   

نوع مقاله: علمی _ پژوهشی

نویسندگان

آرمان دیلمی عضدی¹؛ سیدحمید خداداد حسینی^{* 2}؛ اسداله کردنائیج³؛ اصغر مشبکی⁴

¹دانشجوی دکتری مدیریت راهبردی، دانشکده مدیریت و اقتصاد،‌ دانشگاه تربیت مدرس،‌تهران،‌ایران

²استاد مدیریت، دانشکده مدیریت و اقتصاد ، دانشگاه تربیت مدرس، تهران

³استاد مدیریت بازرگانی، دانشگاه مدیریت و اقتصاد ، دانشگاه تربیت مدرس، تهران

⁴استاد مدیریت بازرگانی ، دانشکده مدیریت و اقتصاد ، دانشگاه تربیت مدرس، تهران

چکیده

دستیابی به موفقیت به وسیله یک سازمان و ایجاد ارزش برای زمان طولانی نیازبه یک مدل کسب‌وکار کارا در دوره‌های مختلف فعالیت کسب‌وکار دارد. برای این منظور سازمان‌ها باید همواره نیروهای محیطی خود را پایش و در صورت نیاز خود را با این تغییرات سازگار کنند تا بتوانند در محیط رقابتی باقی بمانند. این سازگاری در مدل کسب‌وکار نیاز به قابلیت‌هایی دارد که نیاز است که در سازمان ایجاد شوند، توسعه این قابلیت‌ها به سازمان‌ها کمک می‌کند تا بر عدم انعطاف مدل کسب‌وکار خود غلبه کنند و فرآیند تغییر را با یک روش سیستماتیک و ساختاریافته پیاده‌سازی کنند. در همین راستا هدف این پژوهش شناسایی قابلیت‌های پویای مورد نیاز به منظور ایجاد سازگاری در مدل کسب‌وکار سازمان است. برای این منظور صنعت فناوری اطلاعات و ارتباطات ایران مورد بررسی قرار گرفته و با استفاده از نظریه داده بنیاد چندگانه به تحلیل داده‌های حاصل از مرور نظام‌مند ادبیات در بازه زمانی 15 سال اخیر و نیز مصاحبه با 18 نفر از خبرگان این صنعت پرداخته شده است، که به صورت غیراحتمالی و هدفمند با استفاده از روش گلوله برفی انتخاب شده‌اند. نهایتا مدلی توسعه یافته که در آن قابلیت‌های پویای موردنیاز به منظور سازگاری مدل کسب‌وکار در صنعت فناوری اطلاعات و ارتباطات ایران در چهار گروه «قابلیت مشاهده و ارزیابی خارجی»، « قابلیت اکتساب منابع خارجی، «قابلیت پیکربندی مجدد منابع داخلی» و «قابلیت نوسازی منابع داخلی» مفهوم‌پردازی شده‌اند. همچنین سازگاری مدل کسب‌وکار نیز در سه گروه «سازگاری در ارزش پیشنهادی»، «سازگاری در خلق ارزش» و «سازگاری در کسب ارزش» مفهوم‌پردازی شده‌اند.

کلیدواژه‌ها

سازگاری مدل کسب‌وکار؛ قابلیت‌های پویا؛ داده‌بنیاد چندگانه؛ صنعت فناوری اطلاعات و ارتباطات

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