بررسی ضرورت تعامل متغیرهای محیطی‌-انسانی موثر بر نوآوری محصول در سازمان های دانش بنیان

فصلنامه علمی و پژوهشی نگرش های نو در جغرافیای انسانی

مقاله 29، دوره 13، شماره 2 - شماره پیاپی 50، فروردین 1400، صفحه 578-595   

نوع مقاله: مقاله پژوهشی استخراج ازرساله و پایان نامه

نویسندگان

مانی شجاعی¹؛ داود ثمری^{* 2}؛ روح اله سمیعی³؛ زهرا علیپور درویش⁴

¹دانشجوی دکترای کارآفرینی، واحد علی آباد کتول، دانشگاه آزاد اسلامی، علی آباد کتول، ایران

²دانشیار گروه کشاورزی، واحد کرج،دانشگاه آزاد اسلامی ، کرج، ایران

³استادیار گروه مدیریت، واحد علی آباد کتول، دانشگاه آزاد اسلامی، علی آباد کتول، ایران.

⁴دانشیار گروه مدیریت دولتی، واحد تهران شمال، دانشگاه آزاد اسلامی، تهران، ایران.

چکیده

ضرورت نوآوری و به ویژه نوآوری در محصول برای رقابت در عرصه‏ های داخلی و جهانی از یک سو و اهمیت توسعه محصول جدید، به عنوان یکی از حوزه‎های زایشی درآمد برای شرکت‏ ها و نیز کشور از سوی دیگر، و همچنین شناسایی عوامل و بسترهای لازم برای ایجاد توانمندی‏ های نوآوری، به فرآیندی راهبردی تبدیل شده است. در پژوهش حاضر، سعی شده است تا ضمن شناسایی عوامل مؤثر بر ایجاد و تقویت توانمندی ‏های نوآوری محصول، مدل ارتباطی میان این عوامل نیز شناسایی و مطرح گردد. بدین منظور، ابتدا از طریق مطالعات کتابخانه ‏ای، عوامل مؤثر در نوآوری محصول، شناسایی و در قالب شش عامل دسته‏ بندی گردید. در گام بعدی از طریق توزیع پرسشنامه طراحی شده، وضعیت متغیرهای پژوهش مورد سنجش قرار گرفت. در این راستا 250 پرسشنامه در میان کارکنان، مدیران ارشد و میانی شرکت ‏های فناوری اطلاعات توزیع و پس از تکمیل جمع‌آوری گردیده است. در نهایت، تجزیه و تحلیل داده‏ها به کمک مدل سازی معادلات ساختاری، تحلیل عاملی تاییدی و آزمون همبستگی رگرسیون به اثبات مدل پیشنهادی تحقیق پرداخته شده است. با توجه به نتایج به دست آمده از معادلات ساختاری تاثیر سرمایه انسانی، دانش، فرهنگ، ارتباطات درونی و ارتباطات بیرونی بر نوآوری محصول مثبت و معنی‌دار بوده است.

کلیدواژه‌ها

نوآوری محصول؛ فرهنگ نوآوری؛ دیدگاه منبع محور؛ دیدگاه دانش محور؛ سرمایه فکری

مراجع

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