پیش‌بینی کیفیت زندگی و روحیۀ رقابت- همکاری با استفاده از ویژگی‌های شخصیتی در بازاریان شهر همدان

دانش و پژوهش در روان شناسی کاربردی

مقاله 18، دوره 23، شماره 1 - شماره پیاپی 87، خرداد 1401، صفحه 212-222   

نوع مقاله: مقاله پژوهشی

شناسه دیجیتال (DOI): 10.30486/jsrp.2020.1872368.1903

نویسندگان

محمدرضا ذوقی پایدار^{* 1}؛ فاطمه به جامه²؛ احمد بیات³

¹دانشیار گروه روان‌شناسی، دانشکدۀ علوم اقتصادی و اجتماعی، دانشگاه بوعلی سینا، همدان، ایران

²کارشناس ارشد روان‌شناسی، دانشکدۀ علوم اقتصادی و اجتماعی، دانشگاه بوعلی سینا، همدان، ایران

³دانشجوی دکتری روان‌شناسی، دانشکدۀ علوم اقتصادی و اجتماعی، دانشگاه بوعلی سینا، همدان، ایران

چکیده

هدف این پژوهش پیش‌بینی کیفیت زندگی و روحیۀ رقابت- همکاری با استفاده از ویژگی‌های شخصیتی در بازاریان شهر همدان بود. طرح پژوهش رابطه‌ای از نوع همبستگی و جامعۀ آماری شامل کلیۀ بازاریان شهر همدان (اعم از مرد و زن) بود که از بین آن‌ها 212 نفر به صورت دردسترس انتخاب شدند و به پرسشنامه‌های شخصیت نوع A و B (Jenkins, 1971)، روحیۀ همکاری- رقابت (Martin, 1976)، و SF36 (War and Sherborne, 1992) پاسخ دادند. داده‌ها با روش تحلیل رگرسیون تجزیه و تحلیل شد. یافته‌ها نشان داد که ویژگی‌های شخصیتی A و B با کیفیت زندگی و روحیۀ رقابت- همکاری بازاریان شهر همدان رابطه دارد (05/0 > P). همچنین کیفیت زندگی و روحیۀ رقابت- همکاری بازاریان شهر همدان با استفاده از ویژگی‌های شخصیتی A و B، قابل پیش‌بینی است.

کلیدواژه‌ها

شخصیت؛ کیفیت زندگی؛ رقابت- همکاری؛ بازاریان

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