تلفیق روش دیمتل فازی و سلسله مراتبط فازی برای شناسایی عوامل مرتبط با کارآفرینی سبز در بخش کشاورزی استان گلستان

فصلنامه مدیریت سبز

دوره 2، شماره 1، خرداد 1401، صفحه 53-68   

نوع مقاله: مقاله پژوهشی

نویسندگان

هاشم فاطمی¹؛ مرضیه محمدی^{* 2}

¹دانشجو

²استادیار

چکیده

Combining fuzzy dematel method and fuzzy hierarchy to identify factors related to green entrepreneurship in the agricultural sector of Golestan province

Abstract:
In this research, due to the necessity of the problem, after studying and identifying the factors associated with green entrepreneurship in the agricultural sector of Golestan province, a conceptual model with a network structure is presented, which is due to the dependence of the conceptual model factors to each other, to determine the effectiveness and effectiveness and determination. The relative importance coefficients and ratings were used by the rationality method and the fuzzy network analysis process. The results indicate that at the main criteria of 'green structuralism', it has the highest effectiveness and the highest coefficient of relative importance. Also, in the subcategory section, 'Green Entrepreneurial Self-efficacy' has the highest relative importance in terms of the intensity of the first rank and 'application of renewable energies.' According to the results, the attitude of executive managers should be changed and tends to pay attention to economic benefits towards maintaining the environment and trying to keep


Keywords: multi -criteria decision making
fuzzy network analysis process based on demetel
green entrepreneurship