The elimination of plastic bags: A customer perspective on logistics challenges

Journal of Optimization in Industrial Engineering

دوره 15، شماره 2 - شماره پیاپی 33، آذر 2022، صفحه 237-248   

نوع مقاله: Original Manuscript

شناسه دیجیتال (DOI): 10.22094/joie.2022.1961962.1969

نویسندگان

Hairul Rizad Md Sapry^{* 1}؛ Aina Syuhada Badrul Hisham²؛ Abd Rahman Ahmad³

¹Industrial Logistics, Universiti Kuala Lumpur – Malaysian Institute of Industrial Technology (UniKL MITEC), 81750, Masai, Johor

²Industrial Logistics, Universiti Kuala Lumpur – Malaysian Institute of Industrial Technology (UniKL MITEC), 81750, Masai, Johor

³3Faculty of Information Technology and Management, Universiti Tun Hussein Onn (UTHM), 86400 Parit Raja, Johor

چکیده

Plastic bags have become synonymous with the culture of our society today. The use of plastic bags is very widespread and facilitates the consumers especially in facilitating them to carry goods such as supermarkets, retail stores, and others. Every year nearly 1 trillion shopping plastic bags have been used, as they are easy to carry, cheap, and convenient to use. But with constant use, it has had a negative impact not only on the environment but also on the logistics perspective. In response, the Malaysian government has launched a campaign to discourage the use of plastic bags known as a 'No Plastic Bag Day''. The objective of the program is to educate the consumer on the impact of plastic bags on the environment. However, this campaign has drawn a mixed response from the customer which is against the traditional practice of using a plastic bag as many of the customers still fail to bring their bag for packing their purchased items. As such, this study aims to investigate the impact of the campaign from the logistics perspective by examining the relationship between logistics challenges and customer awareness on the implementation of the campaign. This research used a quantitative method by distributing a questionnaire to understand the customer perspective toward the logistics challenges on the elimination of plastic packaging. A total of 132 questionnaires were completed and returned for analysis by SPSS. The findings of this study, contribute a significant impact on logistical challenges in terms of the safety of goods, material handling, and customer readiness on the implementation of the campaign. According to the inferential analysis that was conducted from the data collected, customer readiness was the best factor that influenced the level of customer awareness on the elimination of plastic usage for shopping. Whereas the variable of customer readiness and safety & security which are less than 0.05 shows a unique contribution to the dependent variable. Based on the current research, the recommendations that can be made for future research are by doing a mixed-method and expand the scope of the study to get a better understanding of the localized perception before developing the mass survey.

کلیدواژه‌ها

Supply Chain Management؛ Logistics Management؛ Elimination of Plastic bags؛ SCM

مراجع

Alumni, S., Hussin, N. B., Khalili, J. M., & Zain, Z. M. (2015). Public Participation and Effectiveness of the no Plastic Bag Day Program in Malaysia. Procedia - Social and Behavioral Sciences, 168, 328–340. https://doi.org/10.1016/j.sbspro.2014.10.238

Ballou, R.H. (1992) Business Logistics Management. 3rd Edition, Prentice-Hall, Inc., Englewood Cliffs.

Bix, L., Rifon, N. J., & Obispo, S. L. (2004). The Packaging Matrix : Linking Package Design Criteria to the Marketing Mix The Packaging Matrix : Linking Package Design Criteria to the Marketing Mix By Laura Bix School of Packaging Nora Rifon Department of Advertising Hugh Lockhart School of Packaging, (September 2015). https://doi.org/10.13140/RG.2.1.3058.2243

Bix, L., Rifon, N. J., & Obispo, S. L. (2004). The Packaging Matrix : Linking Package Design Criteria to the Marketing Mix The Packaging Matrix : Linking Package Design Criteria to the Marketing Mix By Laura Bix School of Packaging Nora Rifon Department of Advertising Hugh Lockhart School of Packaging, (September 2015). https://doi.org/10.13140/RG.2.1.3058.2243

Block,  B.  (2013)."  China  Reports  66-Percent  Drop-inn  Plastic  Bag  Use", WorldWatch  Institute. [Online] Available:  http://www.worldwatch.org/node/6167, (July 1, 2016).

Boyce, J., Broz, C., & Binkley, M. (2008). Consumer perspectives: Take-out packaging and food safety. British Food Journal, 819-828.

Boyce, J., Broz, C., & Binkley, M. (2008). Consumer perspectives: Take-out packaging and food safety. British Food Journal, 819-828.

Boyce, J., Broz, C., & Binkley, M. (2008). Consumer perspectives: Take-out packaging and food safety. British Food Journal, 819-828.

Creswell, J. W. (2014). Research Design: Qualitative, Quantitative, and Mixed Methods Approaches. SAGE Publications.

David E. Mulcahy (1998), Materials Handling Handbook, McGraw-Hill Professional.

David E. Mulcahy(1998), Materials Handling Handbook, ISBN 10: 007044014X  ISBN 13: 9780070440142, Publisher: McGraw-Hill Professional, 1998

Farfan, B. (28 October 2018). the balance small business. Retrieved from https://www.thebalancesmb.com/what-is-retail-2892238

Frank A. Paine (1992), Packing and the environment, https://doi.org/10.1002/pts.2770050302

Frech, C. B. (2002). Green Plastics: An Introduction to the New Science of Biodegradable Plastics (Stevens, E. S.). Journal of Chemical Education, 79(9), 1072. https://doi.org /10.1021/ed079p1072.1

Grandclement, C. (2009). Wheeling food products around the store and away: The invention of the shopping cart, 1936-1953, 233–251.

Grandclement, C. (2009). Wheeling food products around the store… and away: The invention of the shopping cart, 1936-1953, 233–251. Retrieved from http://www.csi.mines- paristech.fr/ working papers /WP/WP_CSI_006.pdf

Grewal, D., Levy, M., & Kumar, V. (2009). Customer Experience Management in Retailing: An Organizing Framework. Journal of Retailing, 85(1), 1–14^[1]. https://doi.org/10.1016/j.jretai.2009.01.001

Hogaza,  M.  (2014).  "More cities comply with total plastic bag ban",  Manila  Bulletin.  [Online]  Available:  http://www.mb.com.ph/, (June 15, 2016).

Jalil, M. A. Mian, M.N.  & M. K. (2013) Using plastic bags and its damaging impact on environment and agriculture: An alternative proposal, International Journal of Learning & Development, 3, 4, 2013, 1-14.

Jönson, G. (2000). Packaging Technology for the Logistician,2nd edition. Lund University.

Jönson, G. (2000). Packaging Technology for the Logistician,2nd edition. Lund University.

Kamaruddin, R., & Yusuf, M. M. (2012). Selangor Government's "No Plastic Bag Day" Campaign: Motivation and Acceptance Level. Procedia - Social and Behavioral Sciences, 42(December 2012), 205–211. https://doi.org/10.1016/j.sbspro.2012.04.183

Kotler, P. (2000). Marketing Management: Analysis, Planning, Implementation, and Control. Upper Saddle River, NJ: Prentice-Hall.

Levy, M., & Weitz, B. A. (2001). Introduction to the World of Retailing. In M. Levy, & B. A. Weitz, Retailing Management (pp. 1-9). McGraw-Hill.

Magad E.L., Amos J.M. (1995) Introduction to Total Materials'Logistics Management. In: Total Materials Management. Chapman & Hall Materials Management/Logistics Series. Springer, Boston, MA

Miller, R. M. (2012). Plastic Shopping Bags: An Analysis of Policy Instruments for Plastic Bag Reduction. ICMET 2010 - 2010 International Conference on Mechanical and Electrical Technology, Proceedings, 1–66.

Ministry of energy, science, technology, environment & Climate change (ESTEC), (2018). Malaysia's roadmap towards zero single-use plastics 2018-2030.

Mohamed, G. A., & Suleman, A. (2013). The role of packaging in consumers ' s perception of product quality at the point of purchase. European Journal of Business and Management, 5(4), 69–82.

Mohamed, G. A., & Suleman, A. (2013). The role of packaging in consumers ' s perception of product quality at the point of purchase. European Journal of Business and Management, 5(4), 69–82.

Muthu, S.S., Li,Y. Hu, J.Y. Mok P.Y. (2009) An exploratory comparative study on eco-impact of paper and plastic bags, Journal of Fibre Bioengineering and Informatics, 1, 4, 2009, 307-320. 2.

Ofir, C., & Simonson, I. (2007). The Effect of Stating Expectations on Customer Satisfaction and Shopping Experience. Journal of Marketing Research 44(1), 164-174.

Pallant, J. (2005) SPSS Survival Guide: A Step by Step Guide to Data Analysis Using SPSS for Windows. 3rd Edition, Open University Press, New York

Panwar, J. S. (2004). Beyond consumer marketing: Sectoral marketing and emerging trends. New Delhi: Response Books.

Panwar, J. S. (2004). Beyond consumer marketing: Sectoral marketing and emerging trends. New Delhi: Response Books.

Paul R. Murphy, J., & Wood, D. (2011). Packaging and Materials Handling. In J. Paul R. Murphy, & D. Wood, Contemporary Logistics (pp. 195-206). New Jersey: Prentice-Hall.

Piazza Research (2012), Review of ACT Plastic Bag Ban, http://www.cmd.act.gov.au/__data/assets/pdf_file/0005/493916/FOI-055-Released-Documents.pdf

Plastic Bag Facts (2019), Interesting Facts About Plastic Bags, What’s the problem with plastic bags? Retrieved from www.theworldcounts.com/stories/interesting-facts-about-plastic-bags

Saghir, M. (2002). Packaging Logistics Evaluation in the Swedish Retail Supply Chain. Lund University

Smith, P. R., & Taylor, J. (2004). Packaging. In P. R. Smith, & J. Taylor, In Marketing Communications (pp. 543-74). London: Kogan Page Limited.

Spokas, K. (2008). Plastics - still young, but having a mature impact. Waste Management, 28(3), 473–474. https://doi. org /10.1016/j.wasman.2007.11.003

Tabachnick and Fidell, Using Multivariate Statistics, 2011, Pearson

Tan,W. C. M. Mehta, S.C. (1994) Merchandise vs. facility driven services: Relative role in consumer choice of supermarkets in Singapore, Asia Pacific Advances in Consumer Research, 1, 160-164.

Tompkins, J. A., White, J. A., Bozer, Y. A., Frazelle, E. H., Tanchoco, J. M. A., & Trevino, J. (1996). Facilities planning (2nd ed.). New York: Wiley.

Tompkins, J. A., White, J. A., Bozer, Y. A., Frazelle, E. H., Tanchoco, J. M. A., & Trevino, J. (1996). Facilities planning (2nd ed.). New York: Wiley.

Tompkins, J. A., White, J. A., Bozer, Y. A., Frazelle, E. H., Tanchoco, J. M. A., & Trevino, J. (1996). Facilities planning (2nd ed.). New York: Wiley.

Tough, R. (2007). Plastic shopping bags: Environmental impacts and policy options, (October), 212.

Valarmathy, R. S. (2015). Eradication of plastic carry bags: Perception of the public. Indian Journal of Marketing,45(2),31–40. https://doi.org/10.17010/ijom/2015/v45/i2/79988

Zen, I., Ahamad, R., & Omar, W. (2013). No plastic bag campaign in Malaysia and the policy implication. Environment, Development, and Sustainability, 1259-1269