Mapping of Soft Drinks Preferences from the Air Travel Customers’ Viewpoint

Journal of Tourism Hospitality Research

دوره 8، شماره 3، آذر 2021، صفحه 99-119   

نوع مقاله: Original Article

نویسندگان

Alireza Fayazi¹؛ Abdollah Naami^{* 2}؛ Reza Aghamusa³

¹Ph.D. candidate in business management, Islamic Azad University, South Tehran branch, Iran.

²Assistant professor, PhD. Faculty member of business management Department, Islamic Azad University, South Tehran branch, Iran.

³Assistant professor, Ph.D. Faculty member of business management Department, Islamic Azad University, South Tehran branch, Iran.

چکیده

The purpose of this study is to design and develop a marketing planning model for the development of tourism industry in start-ups and innovative Iranian companies. This industry, which is one of the most dynamic economic activities of the present era, plays an important role in sustainable local development. The research method in this research is applied. It is also a type of field analysis because the data collection tool is a questionnaire and the researcher has collected information through the respondents. The statistical population of this study is all the officials of the executive bodies in relation to the tourism industry and employees and private companies in this regard. Due to the infinity of the statistical population and its large size, cluster sampling is available and the sample size is 14 people. The results of the study were analyzed through version 10 of Maxqda software. In the results, causal variables include environmental attitude, economic and environmental conditions, competition, tourism planning and social capital

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