شناخت نقشه مفهومی جمع‌سپاری در گردشگری هوشمند با رویکرد فراترکیبی

فصلنامه جغرافیایی فضای گردشگری

دوره 11، شماره 44، آذر 1401، صفحه 39-62   

نوع مقاله: مقاله پژوهشی

نویسندگان

فاطمه دانشور¹؛ احمد خادم الحسینی^{* 2}؛ امیر گندمکار³؛ محمدحسین ندیمی⁴

¹دانشجوی دکتری جغرافیا و برنامه‌ریزی شهری، گروه جغرافیا، واحد نجف آباد، دانشگاه آزاد اسلامی، نجف آباد، ایران.

²گروه جغرافیا، واحد نجف آباد، دانشگاه آزاد اسلامی، نجف آباد، ایران

³مرکز تحقیقات گردشگری، گروه جغرافیا، واحد نجف آباد، دانشگاه آزاد اسلامی، نجف آباد، ایران

⁴گروه مهندسی کامپیوتر، واحد نجف آباد، دانشگاه آزاد اسلامی، نجف آباد، ایران

چکیده

 اگرچه جمع سپاری به عنوان یک اصل تجاری جدید در بسیاری از برنامه­های گردشگری در جهان مدرن ظاهر شده است، اما مکانیسم اساسی آن در صنعت گردشگری بویژه در کشور ایران ناشناخته باقی مانده است. هدف اصلی از این پژوهش، شناخت جامع  از یک برنامه جمع­سپاری در صنعت گردشگری در دو سطح  فنی و مفهومی (هستی شناختی، چرایی، چالش­ها و راهبردها) است. تجزیه و تحلیل خوشه‌ای در جهت شناخت چارچوب مفهومی چالش­هایی که در زمینه جمع­سپاری در صنعت گردشگری وجود دارد و در نهایت شناخت راهبردهای معرفی شده در زمینه جمع­سپاری در صنعت گردشگری به محققان کمک می‌کند تا به یک چارچوب شناختی عمیق در زمینه جمع­سپاری در صنعت گردشگری دست یابند. روش پژوهش،کیفی و نوعی از متامطالعه به نام فراترکیب است. برای گـردآوری دادهـا از روش کتابخانـه­ای استفاده شده است. در راستای انجام پـژوهش پس از طراحی سؤالات پژوهش، جستجویی نظاممند بر اساس کلیدواژه­های مرتبط، از پایگـاه­هـای داده هدف شاملEBSCO Business Source Complete  وWeb of Science صورت گرفته است. نتایج پژوهش نشان می­دهد که الگوی تحقیقات در زمینه چالش­های  جمع­سپاری در صنعت گردشگری در چهار خوشه فناوری، انسانی، استراتژیک و مطالعات نسل سوم قابل تعریف است و راهبردهای ارائه شده توسط محققین در اجرای موفق یک پروژه جمع­سپاری در صنعت گردشگری نیز، در چهار دسته راهبردهای مرتبط با چشم­انداز و استراتژی، سرمایه انسانی، زیرساخت و محیط خارجی قابل اجرا است. نتایج این پژوهش به عنوان یک نقشه راه برای تحقیقات آینده پزوهشگران قابل استفاده است و درک کامل­تری از چگونگی پلتفرم­های جمع­سپاری ایجاد شده در صنعت گردشگری ایجاد می­کند.

کلیدواژه‌ها

جمع‌سپاری؛ صنعت گردشگری؛ نقشه مفهومی؛ فراترکیب

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