- Anagnostou, M., & Tzetzis, G. (2021). Greek sport fans' evaluation of football leagues' brand associations and their influence on brand loyalty. The case of UEFA champions league. Sport, Business and Management: An International Journal.
- Bae, J. S., Chiu, W., & Nam, S. B. (2021). Sport Fans’ Price Sensitivity Based on Loyalty Levels: A Case of Korean Professional Baseball League. Sustainability, 13(6), 3361.
- Blake, J., Fourie, S., & Goldman, M. (2019). The relationship between sports sponsorships and corporate financial returns in South Africa. International Journal of Sports Marketing and Sponsorship, 20(1), 2–15.
- Chan-Olmsted, S., & Xiao, M. (2019). Smart sports fans: Factors influencing sport consumption on smartphones. Sport Marketing Quarterly, 28(4), 181–194.
- Chiu, W.; Won, D. Influence of sports fan ethnocentrism on identification and media consumption intention: A preliminary
investigation with Taiwanese baseball fans. Sport Soc. 2020, 1–19.
- Chiu, W.; Won, D.; Kim, S. Extended model of sport spectator goal-directed behavior: The role of event prestige in non-major sport events. Event Manag 2019, 23, 119–133. [CrossRef]
- Christian, E. I., & Obiora, O. C. (2018). On-field sports spectatorship and patronage: A sociological x-ray of its determinants for effective sports management in developing British Journal of Education, 6(2), 84–93
- . Crewe, E., & Evans, P. (2018). The significance of rituals in parliament. In C. LestonBandeira, & L. Thompson (Eds.), Exploring Parliament (p. (p. 43).). Oxford University
- Cowan, K., & Spielmann, N. (2017). The influence of rituals on luxury product consumption: Implications for brands. Journal of Brand Management, 24(5), 391–404.
- Fazal-E-Hasan, S. M., Neale, L., Sekhon, H., Mortimer, G., Brittain, I., & Sekhon, J. (2021). The path to game-day attendance runs through sports fan rituals. Journal of Business Research, 137, 308-318.
- Genchev, S. E., Gray, G., & Wert-Gray, S. (2021). Male and Female Sports Fans: Team Identification, Satisfaction With Team Performance, and Consumption Behavior. Journal of Marketing Development & Competitiveness, 15(2).
- Gong, X., & Wang, Y. (2021). Exploring dynamics of sports fan behavior using social media big data-A case study of the 2019 National Basketball Association Finals. Applied Geography, 129, 102438.
- Hobson, N. M., Schroeder, J., Risen, J. L., Xygalatas, D., & Inzlicht, M. (2017). The psychology of rituals: An integrative review and process-based framework. Personality and Social Psychology Review, 22(3), 260–284.
- Hobson, N. M., Schroeder, J., Risen, J. L., Xygalatas, D., & Inzlicht, M. (2018). The psychology of rituals: An integrative review and process-based framework. Personality and Social Psychology Review, 22(3), 260-284.
- Jiang, X., Deng, N., Fan, X., & Jia, H. (2022). Examining the role of perceived value and consumer innovativeness on consumers’ intention to watch intellectual property films. Entertainment Computing, 40, 100453.
- Kelly, S. J., Weeks, C. S., & Chien, P. M. (2018). There goes my hero again: Sport scandal frequency and social identity driven response. Journal of Strategic Marketing, 26(1), 56–70
- Kim, S.-S.; Baek, W.-Y.; Byon, K.K.; Ju, S.-B. Creating shared value and fan loyalty in the Korean Professional Volleyball Team. Sustainability 2020, 12, 7625
- Kim, K. A., Byon, K. K., Baek, W., & Williams, A. S. (2019). Examining structural relationships among sport service environments, excitement, consumer-to-consumer interaction, and consumer citizenship behaviors. International Journal of Hospitality Management, 82(3), 318–325
- Kim, Y., Magnusen, M., Kim, M., & Lee, H. W. (2019). Meta-analytic review of sport consumption: Factors affecting attendance to sporting events. Sport Marketing Quarterly, 28(3), 117–134.
- Kuppelwieser, V. G., Klaus, P., Manthiou, A., & Hollebeek, L. D. (2021). The role of customer experience in the perceived value–word-of-mouth relationship. Journal of Services Marketing.
- Levental, O., & Nudelman, S. B. A. (2021). How football fans perceive sports heroes–The case of Israel. Physical Culture and Sport, 90(1), 10-19.
- Liberman, Z., Kinzler, K. D., & Woodward, A. L. (2018). The early social significance of shared ritual actions. Cognition, 171(2), 42–51.
- Nguyen, N.M.; Nguyen, H.T. How do product involvement and prestige sensitivity affect price acceptance on the mobile phone market in Vietnam? J. Asia Bus. Stud. 2019, 14, 379–398
- Ouyang, L.; Hungenberg, E.; Gray, D. Does a satisfied customer care about price? The link between customer satisfaction and price sensitivity in the commercial martial arts industry. J. Glob. Sport Manag. 2019, 4, 291–311.
- Park, S.; Kim, S.; Chiu, W. Segmenting sport fans by eFANgelism: A cluster analysis of South Korean soccer fans. Manag Sport Leis 2021, 1–15
- Santana, J. C., & Tocora, E. (2022). Fan loyalty and underperforming teams: the case of Atlas FC. Soccer & Society, 23(2), 130-143.
- Shapiro, S.L.; Reams, L.; So, K.K.F. Is it worth the price? The role of perceived financial risk, identification, and perceived value in purchasing pay-per-view broadcasts of combat sports. Sport Manag. Rev. 2019, 22, 235–246
- Solakis, K., Peña-Vinces, J., & Lopez-Bonilla, J. M. (2022). Value co-creation and perceived value: A customer perspective in the hospitality context. European Research on Management and Business Economics, 28(1), 100175.
|