طراحی الگوی ارزیابی مدل کسب و کار با رویکرد نوآوری اجتماعی

ابتکار و خلاقیت در علوم انسانی

دوره 12، شماره 3 - شماره پیاپی 47، اسفند 1401، صفحه 143-178   

نوع مقاله: پژوهشی

نویسندگان

فاطمه خراسان چی¹؛ نرگس ایمانی پور^{* 2}؛ زهرا آراستی²؛ سید مجتبی سجادی²

¹دانشجوی دکتری کارآفرینی دانشگاه تهران، تهران، ایران

²دانشیار دانشکده کارآفرینی دانشگاه تهران، تهران، ایران

چکیده

     زمینه: عمر کوتاه مدل‌های کسب و کار، نیاز به ارزیابی مستمر آن‌ها را در شرایط متغیر و پیچیده این روزهای کسب و کار به یک نیاز حیاتی برای کسب و کارها تبدیل ساخته است. با گسترش اقبال کسب و کارها در پاسخ‌گویی به نیازهای اجتماعی در کنار رهگیری اهداف کسب و کار و توسعه موضوع نوآوری اجتماعی، ارزیابی میزان موفقیت مدل‌های کسب و کارها در پاسخ‌گویی هم‌زمان به نیازهای اجتماعی و کسب و کار، موضوعی حائز اهمیت است.
     هدف: پژوهش حاضر به دنبال طراحی الگویی برای ارزیابی مدل‌های کسب و کار با رویکرد نوآوری اجتماعی است.
     روش: این پژوهش از لحاظ هدف کاربردی و از نظر نوع تحقیق کیفی است. روش تحقیق مطالعه موردی چندگانه است نمونه آماری شامل  ۱۰ کسب و کار نوپای ایرانی با تجربه نوآوری در مدل کسب و کار و نوآوری اجتماعی است.
     یافته‌ها: الگوی پیشنهادی شامل یک فرایندارزیابی  5 مرحله ای است که  با استفاده از 2 ابزار کاربردی و براساس ۴ شاخص برای ارزیابی اقتصادی و ۲ شاخص برای ارزیابی اجتماعی طراحی شده است .
     نتیجه‌گیری: الگوی پیشنهادی به مدیران کسب و کارهای نوپا کمک می کند، مدل کسب و کار خود را براساس دو بعد اقتصادی و اجتماعی ارزیابی کرده و با موقعیت یابی مدل کسب و کار ، جهات تغییر در مدل کسب و کار را برای  توسعه مدل کسب و کار با رویکرد نوآوری اجتماعی ، شناسایی کنند .

کلیدواژه‌ها

مدل کسب و کار؛ نوآوری اجتماعی؛ کسب و کار؛ ارزیابی؛ الگو

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