طراحی مدل پارادایمی رفتار سرمایه‌گذاران در بازار سرمایه با تأکید بر شاخص‌های بومی

پیشرفت های مالی و سرمایه گذاری

مقاله 1، دوره 4، شماره 3، شهریور 1402، صفحه 24-1   

نوع مقاله: پژوهشی

شناسه دیجیتال (DOI): 10.30495/afi.2023.1977393.1187

نویسندگان

مرتضی مریمی یعقوبیان¹؛ علی نجفی مقدم^{* 2}؛ فریده حق شناس کاشانی³؛ بیتا نصرالهی⁴

¹گروه مدیریت و اقتصاد، واحد علوم و تحقیقات، دانشگاه آزاد اسلامی، تهران، ایران.

²گروه حسابداری، واحد تهران جنوب، دانشگاه آزاد اسلامی، تهران، ایران.

³گروه مدیریت، واحد تهران مرکز ، دانشگاه آزاد اسلامی، تهران، ایران.

⁴گروه روانشناسی، واحد علوم و تحقیقات، دانشگاه آزاد اسلامی، تهران، ایران.

چکیده

هدف: هدف کلی این پژوهش ارائه الگویی برای تبیین رفتار سرمایه‌گذاران حقیقی در بازار سرمایه ایران با تأکید بر شاخص­های بومی می­باشد.
روش‌شناسی پژوهش: این پژوهش از نوع کاربردی و به‌صورت کیفی و با تکنیک تئوری داده‌بنیاد انجام شده است. داده­ها از طریق مصاحبه نیمه‌ساختاریافته جمع‌‏آوری گردید و نمونه‌گیری نظری تا رسیدن به اشباع مقوله­ها ادامه یافت. سپس بر اساس رویکرد نظام‌مند نظریه‌ای استراوس و کوربین در ‏سه گام اصلی کدگذاری باز، کدگذاری محوری و کدگذاری گزینشی مدل پارادایمی رفتار سرمایه‌گذاران با تأکید شاخص­های بومی ارائه ‏گردید.
یافته‌ها: یافته­ها نشان داد که مقوله محوری مدل پارادایمی و شرایط علّی مؤثر بر رفتار سرمایه‌گذاران، با لحاظ عوامل زمینه‌ای و دخیل در دو گروه ‏عمده عوامل رفتاری و روان‌شناختی و عوامل جمعیت‌شناسی قرار می­گیرد که عوامل رفتاری و روان‌شناختی 19 مقوله و عوامل جمعیت‌شناختی ‏ 5 مقوله است که دارای بیشترین اهمیت بر رفتار سرمایه‌گذاران می‌باشد. ‏
اصالت / ارزش‌افزوده علمی: در بسیاری از مطالعات تنها به جنبه نیمه‌آگاه ذهن و با تجهیزات پزشکی پرداخته شده است. درحالی‌که در این پژوهش جنبه‌های آگاه و هوشیار ‏ذهن سرمایه‌گذاران مورد تجزیه‌وتحلیل قرار گرفته است. ‏

کلیدواژه‌ها

الگوی بومی؛ رفتار سرمایه‌گذاران؛ مدل پارادایمی

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