رویکردی نوین در انتخاب مدل کسب و کار اشتراکی

ابتکار و خلاقیت در علوم انسانی

دوره 13، شماره 1 - شماره پیاپی 49، شهریور 1402، صفحه 167-194   

نوع مقاله: پژوهشی

نویسندگان

محسن احمدوند¹؛ عزت اله اصغری زاده^{* 2}

¹دانشجوی دکتری مدیریت صنعتی، پردیس البرز، دانشگاه تهران، تهران، ایران.

²دانشیار دانشکده مدیریت دانشگاه تهران، تهران، ایران.

چکیده

زمینه: انتخاب مدل کسب و کار یکی از حیاتی‌ترین تصمیم‌های مدیران برای دستیابی به موفقیت در صحنه رقابت است. امروزه با گسترش فناوری‌های اطلاعات و ارتباطات، جهان دچار یک تحول فناورانه با عنوان اقتصاد اشتراکی شده است که طی آن مصرف‌کنندگان عادی به فروشندگان خدمات تبدیل می‌شوند.
هدف: هدف پژوهش حاضر ارائه یک رویکرد نوین و کاربردی برای انتخاب مدل کسب و کار اشتراکی با استفاده از روش‌های تصمیم‌گیری چندشاخصه می‌باشد.
روش: این پژوهش از نظر هدف کاربردی و از نظر روش پژوهش آمیخته است.
نتیجه‌‌گیری: نتایج نشان‌دهنده روشی مبتنی بر رویکرد امتیازی در تصمیم‌گیری چندشاخصه و به طور خصوص روش آراس برای انتخاب مدل کسب و کار اشتراکی می‌باشد. در پایان این روش در یک کسب و کار نوپای اشتراکی مورد استفاده قرار گرفته شده است. این روش مدیران و صاحبان کسب و کار را در انتخاب مدل کسب و کار اشتراکی پیش از اجرا یاری می‌نماید.

کلیدواژه‌ها

مدل کسب و کار؛ اقتصاد اشتراکی؛ تصمیم‌گیری چندشاخصه؛ انتخاب

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