Designing a New Behavioral Model of Blockchain Technology Acceptance in Public Banks

Journal of System Management

دوره 10، شماره 1 - شماره پیاپی 37، فروردین 2024، صفحه 225-236   

نوع مقاله: Research Paper

شناسه دیجیتال (DOI): 10.30495/jsm.2023.1993115.1865

نویسندگان

Saba Berenji¹؛ Maryam Rahmaty^{* 2}؛ Davood Kiakojouri³

¹PhD Student in Management, Chalous Branch, Islamic Azad University, Chalous, Iran

²Assistant Professor, Department of Management, Chalous Branch, Islamic Azad University, Chalous, Iran

³Associate Professor, Department of Management, Chalous Branch, Islamic Azad University, Chalous, Iran

چکیده

The purpose of the study is to design a new behavioral model of blockchain technology acceptance in public banks through content analysis. Therefore, based on the theoretical literature and behavioral theories of technology acceptance, the primary conceptual model was presented. Then, by interviewing experts selected by snowball method, the relevant model was finalized. Theoretical validity and interpretive validity methods were used to measure the validity of interviews. To check the reliability of interviews, the test-retest reliability method has been used. The validity of the factors was checked through the Delphi technique and with fuzzy calculations. According to the results, four main factors of the behavioral model are: people, environment, organization, and technology. Totally 10 sub-factors and 36 indicators were identified. This model can contribute to public banks to understand how these various factors interact with each other and how they can be improved to achieve higher acceptance of blockchain technology.

کلیدواژه‌ها

Organizational Behavior؛ Blockchain Technology؛ Acceptance؛ Content Analysis؛ Public Banks

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