Virtual reality (VR) alongside Social Media Marketing Activities (SMMAs) as a solution for Management Information Systems (MIS)

Journal of System Management

دوره 10، شماره 1 - شماره پیاپی 37، فروردین 2024، صفحه 133-154   

نوع مقاله: Research Paper

شناسه دیجیتال (DOI): 10.30495/jsm.2023.1990610.1841

نویسندگان

Yazdan Shirmohammadi^{* 1}؛ Parisa abiyaran²؛ Mike Peters³

¹Associate Professor, Department of Business Management, Payame Noor University (PNU), Tehran, Iran,

²Master of Executive Management of Payame Noor University (PNU)

³Professor, University of Innsbruck, Department of Strategic Management, Marketing and Tourism

چکیده

The impact of social media and cyberspace in promoting tourism destinations, especially when businesses are heavily affected by management Information system (MIS), is undeniable. The primary purpose of this study is to investigate the effect of Virtual reality (VR) alongside Social Media Marketing Activities (SMMAs) through the state flow, subjective well-being, and continued use in future visits. Data were collected from a total number of 384 visitors through a non-probability convenience sampling method. In this study, the use of SMMAs in the context of MIS has been investigated. The results showed that VR and MIS are essential digital marketing instruments. Also, VR under the action of MIS play an essential role in revisiting tourist destinations.

کلیدواژه‌ها

Virtual Reality (VR)؛ Social Media Marketing Activities (SMMAs)؛ Management Information System (MIS)؛ Tourism

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