تحلیل گفتمان مدیریت دولتی ایران در بخش توسعه گردشگری (گفتمان‌های مورد بررسی: اصلاحات، عدالت‌محور و اعتدال)

فصلنامه مطالعات مدیریت و توسعه پایدار

دوره 3، شماره 3 - شماره پیاپی 11، آذر 1402، صفحه 93-120   

نوع مقاله: مقاله پژوهشی

شناسه دیجیتال (DOI): 10.30495/msds.2023.1999945.1176

نویسندگان

مصطفی قدرتی¹؛ مهربان هادی پیکانی^{* 2}؛ رضا ابراهیم‌زاده²

¹دانشجوی دکتری، گروه مدیریت دولتی، واحد اصفهان (خوراسگان)، دانشگاه آزاد اسلامی، اصفهان، ایران.

²استادیار، گروه مدیریت دولتی، واحد اصفهان (خوراسگان)، دانشگاه آزاد اسلامی، اصفهان، ایران.

چکیده

هدف از این پژوهش، تحلیل گفتمان مدیریت دولتی ایران در بخش توسعه‌ گردشگری است. حوزه‌ این پژوهش، تمامی متون بیان شده توسط مدیران دولتی در بخش گردشگری در سه دوره‌‌ تاریخی حاکمیت در جمهوری اسلامی ایران از جمله گفتمان اصلاحات و گفتمان عدالت‌محور و گفتمان اعتدال در دوره‌های 8 ساله بوده است. حوزه‌ این پژوهش شامل مجموعه متونی بوده است که داخل روزنامه‌ها، مجلات و سایت ریاست جمهوری و... منتشر شده است. نمونه‌ آماری در این پژوهش جمعاً 83 متن بود که مورد تفسیر و بررسی قرار گرفت. جهت گردآوری داده‌ها در این پژوهش از روش کتابخانه‌ای استفاده شد. روش تحقیق حاضر تحلیل گفتمان بود. یافته‌ها نشان داد که مدیران دو دوره به رسیدن به شاخص‌های حکمرانی خوب، فکر کرده‌اند و در بسیاری از متون بیان داشته‌اند که باید به آن سمت و سو حرکت کرد. لیکن در هر دو دوره برخلاف مطالب بر زبان رانده شده واقعیت چیز دیگری است و وضعیت موجود از وضعیت موعود که همان حکمرانی خوب می‌باشد فاصله‌ بسیاری دارد. با استفاده از روش تحلیل گفتمان و بررسی قواعد زبانی می‌توان در مختصات گفتمان مدیران دولتی به این پی برد که زیبا سخن گفتن در نظر عامه مردم می‌تواند عملکرد ضعیف را به اشتباه با فریب افکار عمومی قوی جلوه داد.

کلیدواژه‌ها

تحلیل گفتمان؛ مدیریت دولتی؛ توسعه گردشگری

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