نقش تاب آوری سازمانی و فردی در فرهنگ کسب ‌و‌کار وکارآفرینی دیجیتالی زنان

روان‌شناسی فرهنگی زن

مقاله 5، دوره 15، شماره 58، دی 1402، صفحه 65-78   

نوع مقاله: مقاله پژوهشی

شناسه دیجیتال (DOI): 10.22034/jwcp.2023.709141

نویسندگان

محمد باشکوه اجیرلو^{* 1}؛ نیکسا جباری کردلر²

¹استاد، گروه مدیریت بازرگانی، دانشکده علوم اجتماعی، دانشگاه محقق اردبیلی، اردبیل، ایران.

²دانشجوی کارشناسی ارشد کارآفرینی، گروه مدیریت بازرگانی، دانشکده علوم اجتماعی، دانشگاه محقق اردبیلی، اردبیل، ایران.

چکیده

هدف پژوهش حاضر، بررسی نقش تاب آوری سازمانی و فردی در فرهنگ کسب ‌و‌کار وکارآفرینی دیجیتالی زنان بود. جامعه پژوهش کلیه مطالعات و متون مرتبط با تاب آوری در فرهنگ کسب‌وکار و کارآفرینی دیجیتالی بود. نمونه پژوهش مطالب مرتبط با تاب آوری سازمانی وفردی درفرهنگ کسب‌وکار و کارآفرینی دیجیتالی زنان بود. روش پژوهش حاضر از نوع توصیفی_تحلیلی بود. جهت گردآوری اطلاعات از روش کتابخانه‌ای و به صورت فیش برداری استفاده شد. سپس داده ها به صورت تحلیل محتوا مورد بررسی قرار گرفت. نتایج یافته ها نشان داد که تاب‌آوری یک ویژگی مهم در شخصیت و منش کارآفرین است و به عنوان یک جنبه اساسی در فرآیند کارآفرینی شناخته شده است. تاب آوری، سازمان را به سمت دستیابی به نتایج موفق سوق می‌دهد و می‌تواند به شرکت‌ها در مدیریت ناملایمات کمک کند. تاب‌آوری سازمانی به ویژه برای کسب ‌و‌کارهای کوچک بسیار مهم است. هم‌چنین درسطح تاب آوری فردی، محققان از آن به عنوان ویژگی‌های شناختی و رفتاری یاد می‌کنند. افراد تاب‌آور دیدگاهی خوش‌بینانه، پرشور و انرژی‌بخش به زندگی دارند و به تجربیات جدید علاقه‌مند هستند. از منظر روان‌شناختی، افراد تاب‌آور کسانی هستند که قادر به تحمل استرس و مقابله با فشار هستند. هم چنین یافته ها نشان داده که کارآفرینی نقش مهمی در تقویت فرهنگ کسب و کار، رونق اقتصادی و بهبود رفاه ملی ایفا می کند. توسعه فن آوری مجموعه ای از فرصت ها را برای کارآفرینان زن به منظور کشف و گسترش عملیات تجاری خود باز کرده است. پیشرفت در فناوری ارتباطات منجر به تولد شبکه ­های رسانه ­های اجتماعی شده­ است که کارآفرینان  زن را قادر می­سازد در شیوه­ های بازاریابی نوآوری کنند.

کلیدواژه‌ها

تاب‌آوری سازمانی؛ تاب‌آوری فردی؛ کارآفرینی دیجیتالی زنان

سایر فایل های مرتبط با مقاله

58-5-5.pdf

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