1.

Designing a Native Model for Assessment of the Effectiveness of Advertising

صفحه 1-22
Soheila Shamsadini؛ Farhad Hanifi؛ Vahid Reza Mirabi

2.

Technology Assessment Model with Dynamic Capabilities Approach in Small and Medium Enterprises

صفحه 23-48
Mohsen Peyvasteh Feridooni؛ Tahmoores Sohrabi؛ Nosratoollah Shadnoush

3.

The Effect of Service Recovery on Customers’ Secondary Satisfaction in Banking Industry by Considering the Roles of Emotions

صفحه 49-68
Wala Mirani؛ Kambiz Heydarzadeh؛ Mohammad Bemani Moghadam

4.

Investigating the Effect of Commercial and Operational Factors on Competitiveness Improvement of Shahid Beheshti Port in Chabahar in Attracting Shipping Lines

صفحه 69-80
Mohammad Saeid Arbabi؛ Hossein Vazifehdoust؛ Karim Hamdi

5.

Modeling the Effect of Packaging on Canned Goods Purchasing Decisions among Job Subcultures

صفحه 81-90
Dariush Zarei؛ Hosein Vazifehdust؛ Vahidreza Mirabi

6.

Credit Risk Measurement of Trusted Customers Using Logistic Regression and Neural Networks

صفحه 91-104
Gholamreza Khojasteh؛ Saeed Daei Karimzadeh؛ Hossein Sharifi Ranani

7.

Designing a Model of Knowledge Management Based on Intellectual Capital With a Comparative Approach

صفحه 105-122
Abbas Babaeinejad؛ Masoud Poorkiyani؛ Saeed Sayadi؛ Ayub Sheikhi

8.

Investigating the Role of Non-Financial Information Analysis and Risk- Return Analysis along with Financial Information in Increasing the Efficiency of the Stock Portfolio of Banks

صفحه 123-138
Alishir Taheri؛ Morteza Shafiee؛ Fariborz Evazzadeh Fath

9.

Identifying the Factors Affecting Government Support for Iranian Automotive Industry

صفحه 139-158
Rasoul Neyshabouri؛ Parviz Saeidi؛ Hosein Didekhani؛ Mohammad Reza Hoseini

10.

Identifying and Ranking the Components and Dimensions of E-Commerce Using the Meta-Synthesis Approach

صفحه 159-178
Mehrdad Rahimian؛ Farshid Namamian؛ Fakhraddin Maroofi؛ Alireza Moradi

11.

The Causal Model of Corporate Identity,Security Leadership, and Work Ethics

صفحه 179-192
Elham Ghobadi؛ Meimanat Tabbodi

12.

The Causal Model of Brand Personality,Risk Aversion and Customer Loyalty

صفحه 193-208
Mehdi Rostami؛ Hamid Foroghi Pour؛ Reza Saboonchi

13.

The Effect of Brand Identity on Brand Performance and Employees, Job Satisfaction with the Intermediating Role of Organizational Confidence

صفحه 207-216
Mohammad-Reza Rabiee Mandejin

14.

The Causal Model of Authentic Leadership on Psychological Well-being and Job Satisfaction

صفحه 217-232
Farzaneh Karlou؛ Akbar Afarinesh؛ Tayebeh Zargar

15.

Designing a Model and Evaluating its Suitability for the Entrepreneurial University

صفحه 233-248
Masumeh Safarian Navakhi؛ Adel Zahed Babelan؛ Mehdi Moeini Kia؛ Ali Rezaei Sharif


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