Designing a Native Model for Assessment of the Effectiveness of Advertising

صفحه 1-22
Soheila Shamsadini؛ Farhad Hanifi؛ Vahid Reza Mirabi


Technology Assessment Model with Dynamic Capabilities Approach in Small and Medium Enterprises

صفحه 23-48
Mohsen Peyvasteh Feridooni؛ Tahmoores Sohrabi؛ Nosratoollah Shadnoush


The Effect of Service Recovery on Customers’ Secondary Satisfaction in Banking Industry by Considering the Roles of Emotions

صفحه 49-68
Wala Mirani؛ Kambiz Heydarzadeh؛ Mohammad Bemani Moghadam


Investigating the Effect of Commercial and Operational Factors on Competitiveness Improvement of Shahid Beheshti Port in Chabahar in Attracting Shipping Lines

صفحه 69-80
Mohammad Saeid Arbabi؛ Hossein Vazifehdoust؛ Karim Hamdi


Modeling the Effect of Packaging on Canned Goods Purchasing Decisions among Job Subcultures

صفحه 81-90
Dariush Zarei؛ Hosein Vazifehdust؛ Vahidreza Mirabi


Credit Risk Measurement of Trusted Customers Using Logistic Regression and Neural Networks

صفحه 91-104
Gholamreza Khojasteh؛ Saeed Daei Karimzadeh؛ Hossein Sharifi Ranani


Designing a Model of Knowledge Management Based on Intellectual Capital With a Comparative Approach

صفحه 105-122
Abbas Babaeinejad؛ Masoud Poorkiyani؛ Saeed Sayadi؛ Ayub Sheikhi


Investigating the Role of Non-Financial Information Analysis and Risk- Return Analysis along with Financial Information in Increasing the Efficiency of the Stock Portfolio of Banks

صفحه 123-138
Alishir Taheri؛ Morteza Shafiee؛ Fariborz Evazzadeh Fath


Identifying the Factors Affecting Government Support for Iranian Automotive Industry

صفحه 139-158
Rasoul Neyshabouri؛ Parviz Saeidi؛ Hosein Didekhani؛ Mohammad Reza Hoseini


Identifying and Ranking the Components and Dimensions of E-Commerce Using the Meta-Synthesis Approach

صفحه 159-178
Mehrdad Rahimian؛ Farshid Namamian؛ Fakhraddin Maroofi؛ Alireza Moradi


The Causal Model of Corporate Identity,Security Leadership, and Work Ethics

صفحه 179-192
Elham Ghobadi؛ Meimanat Tabbodi


The Causal Model of Brand Personality,Risk Aversion and Customer Loyalty

صفحه 193-208
Mehdi Rostami؛ Hamid Foroghi Pour؛ Reza Saboonchi


The Effect of Brand Identity on Brand Performance and Employees, Job Satisfaction with the Intermediating Role of Organizational Confidence

صفحه 207-216
Mohammad-Reza Rabiee Mandejin


The Causal Model of Authentic Leadership on Psychological Well-being and Job Satisfaction

صفحه 217-232
Farzaneh Karlou؛ Akbar Afarinesh؛ Tayebeh Zargar


Designing a Model and Evaluating its Suitability for the Entrepreneurial University

صفحه 233-248
Masumeh Safarian Navakhi؛ Adel Zahed Babelan؛ Mehdi Moeini Kia؛ Ali Rezaei Sharif

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