Role of the Media in Improving Performance of the Aviation Industry

International Journal of Social Communication Sciences

مقاله 2، دوره 03، شماره 08، فروردین 2013، صفحه 19-37

نوع مقاله: Scientific-research

نویسندگان

Davood Safaei؛ Sakineh Saremi^*

IAUCTB faculty memeber

چکیده

The present study aims at investigating the role of media in improving performance of the aviation industry. Applied method in this study is surveying method and applied instrument is a questionnaire. The study is conducted on 100 people from decision makers and main policy makers of Aviation Industry, selected through census and no sample size is considered. Obtained results from the study indicate that the majority of respondents has evaluated the information rate of media in the field of the transport industry (50%), advertisements (59%), attitude to media (57%) and performance of the aviation industry (60%) to average level and have also evaluated trust in media (60%) to low level. According to discriminate results, there is significant correlation between aviation industry and independent variables of advertisements (r=0. 41), attitude to media (r=0. 48), trust in the media (r=0. 45) and media information (r=0. 40). According to beta coefficients B=0. 45, the variable of attitude to media can discriminate 45% of changes of performance of the aviation industry; i.e. positive attitude of officials to issues about aviation industry can result in improvement of performance of Aviation Organization.

کلیدواژه‌ها

Aviation Industry؛ Media؛ Information؛ Advertisements؛ Trust؛ Performance؛ Attitude

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