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Studying the Status of Information-Seeking within Social Security Inter-Organizational Audiences | ||
| International Journal of Social Communication Sciences | ||
| مقاله 3، دوره 03، شماره 09، تیر 2013، صفحه 29-40 | ||
| نوع مقاله: Scientific-research | ||
| نویسندگان | ||
| Davood Safaei؛ Abdollah Daraei* | ||
| IAUCTB faculty member | ||
| چکیده | ||
| The main aim of present paper is to study information foraging system status on Social Security Organization audiences. Research methodology is survey – type and its population consists of all insured individuals (5,810,854 persons) in Tehran branches. By using Kokaran equation, 24 persons were selected among 32 branches in Tehran by using random layer sampling method and a structured questionnaire was distributed among them. Research unit in present study includes all insured in Tehran. Internal validity of the questionnaire was determined by Cronbach’s alpha ratio (0.78). Achieved results indicate that there is a significant relationship between inter-organizational audiences’ satisfaction and SSO comprehensive information foraging system. Also, there is significant link between inter-organizational audiences’ attitude and SSO comprehensive information foraging system and also between the type of planning and SSO comprehensive information foraging system. Likewise, there is a significant association between inter-organizational audiences’ communication and SSO comprehensive information foraging system. | ||
| کلیدواژهها | ||
| information foraging؛ Audiences؛ Organization؛ Social Security | ||
| مراجع | ||
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Amini, Reza. (1976) Public Relations, faculty for social communication, Tehran
Asadi, ali,(1992)Public Opinion and communication, Sooroush Publication, tehran
Motavali, Kazem, (1993), Propaganda and Public Relations, Behjat Publication, Tehran
Shahmohammadi, Abdolreza, (2006), Propaganda and Persuation, zarbaft Publication, Tehran
Zareeyan, Davood,(2012), Konwing the Public Relations, Jahad Daneshgahi Publication, Tehran www .aqlibrary.ir www.thoughtark.net
www.yahyaee.com
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آمار تعداد مشاهده مقاله: 296 |
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