Content Management of Iranian Online Newspapers to Increase User Interaction

International Journal of Social Communication Sciences

مقاله 1، دوره 03، شماره 10، مهر 2013، صفحه 5-13

نوع مقاله: Scientific-research

نویسندگان

Aliakbar farhangi؛ Minoo Mirzaei^*

University of Tehran, faculty member

چکیده

It is impossible to deny the role that internet users play in news websites. This issue has contributed significantly to the dynamic growth and flourishing of online newspapers and has also created a constructive and bilateral interaction between the users and website managers. This essay intends to find ways by which content management of online Iranian newspapers increases the interaction of users and websites. Methodologically, a field survey of Hamshahri Online Newspaper users in the online news agencies in Tehran – total of 162 cases have been whole number – was done. It means that statistical population and sample population are the same.Cronbach’s Coefficient Alpha for users’ interaction is 0.91, for customizing the website is 0.85, for communication between the users and website managers is 0.78 and for multimedia news is 0.81. The results show that among the independent variables (customizing the website for each user, communication between the users and website managers, and multimedia news) all of which influence the degree of user interaction, the first one, that is, customizing the website for each user, has had the highest impact – beta coefficient: 0.439 – on the user-website interaction in Iranian news websites.

کلیدواژه‌ها

interaction؛ Online newspapers؛ Online news websites؛ Content management؛ online users

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