Study of Effective Economic-Social Factors on The ICT in Commercialization of Agriculture in Iran

Agricultural Marketing and Commercialization Journal

مقاله 4، دوره 1، شماره 1، دی 2017، صفحه 27-32   

نویسندگان

Azita Zand^{* 1}؛ Mohammad Mohammadi¹؛ Mohamad Kamal Ebrahimi Filouri²

¹Assistant Professor of Agricultural Department ,Islamshahr Branch, Islamic Azad University

²M.S Student in Agriculture Management, Department of Agriculture, ,Islamshahr Branch, Islamic Azad University

چکیده

In this study, we try, by study  the ICT economic-social factors  in the palm date marketing in agriculture, evaluate the role of those factors. The study is of applied type and the method being used is descriptive- correlational .the population province and using Cochran’s formula , a sample size of 144 members was selected census method is used for the purpose of responding to the questionnaires. The Results of correlation between organizational electronic readiness or experts and items of date marketing showed that there is positive significant relationship between electronic readiness of date experts with the entire items of date marketing except reducing cost of selling and producing date. Results of T test showed that there is significant difference between items of electronic readiness based on sex at 1% and items of creating market relationship, supplying and selling and reducing cost of producing and selling based on sex at 5%.

کلیدواژه‌ها

Economic؛ Social Factors؛ ICT؛ Commercialization

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