Identification and investigation of effective factors of organic products status in consumer basket of households

Agricultural Marketing and Commercialization Journal

مقاله 5، دوره 1، شماره 1، دی 2017، صفحه 33-42   

نویسندگان

Fahimeh Ganjkhani^{* 1}؛ Mohammad Mohammadi²؛ Hossien Zahedi²

¹Master's degree in Agricultural Management, Islamic Azad University, Islamshahr Branch

²Assistant Professor and Faculty Member of Islamic Azad University, Islamshahr Branch

چکیده

The purpose of this study was to investigate the
factors affecting the status of organic products in the consumer basket of
households in west of Tehran. This research is a descriptive-correlational
study carried out using a survey method. The statistical population of this
research includes those who are referring to fruits and vegetables and fruits
in the west of Tehran. The number is 260 people. Using Karaji and Morgan
tables, and according to the size of the population, the sample size was
estimated to be 153 people. The samples were selected using simple random sampling.
The main tool of this research is a questionnaire whose validity was obtained
by the opinions of professors and experts in the field of agriculture. The
reliability of the questionnaire was carried out through a preliminary test.
The Cronbach's alpha coefficient was 0.94. Also, the results of parametric
comparisons using Independent t-test and ANOVA showed that the average of the
status of organic products by gender, household head, There is a significant
difference between the occupation of people using organic products.
Investigating the correlation between the factors identified in the factor
analysis and the variability of the status of organic products in the consumer
basket of households showed that there is a positive and significant
relationship between the educational, marketing, informational and cultural
factors with the dependent variable of the status of organic products in the
consumer basket of households. The result of regression analysis is that the
two variables of the marketing agent and the type of consumption of organic
products are the most important independent variables affecting the dependent
variable of the status of organic products in the consumer basket of
households, which interact 8.1% of the variations of the dependent variable of
the research

کلیدواژه‌ها

Status؛ products؛ Organic؛ Basket؛ Households

سایر فایل های مرتبط با مقاله

5.pdf