Study of Satisfaction of German Tourists with Iran Tourism Services

Journal of Tourism Hospitality Research

مقاله 4، دوره 5، شماره 3، خرداد 2018، صفحه 49-60   

نوع مقاله: Original Article

نویسندگان

Azam Sadat Arshiha^{* 1}؛ Farhad Hamzeh²

¹Master of Geography & Tourism Planning, Azad Islamic University, Tehran-Center Brach, Tehran-Iran

²Associated Professor of Geography & Tourism Planning Group, Azad Islamic University, Tehran-Center Brach, Tehran-Iran

چکیده

When the tourists' satisfaction with travel services is discussed, it should be considered the components related to increasing or decreasing satisfaction. To the fullest extent, the expectations of tourists will be met, as tourism and tourist development will be achieved. Tourists usually travel to where they are trusted and confident and feel safe. Providing services, facilities and equipment in these conditions is effective in increasing their satisfaction. The main objective of this research is to assess the satisfaction and level of expectations of German tourists from transportation systems, accommodation facilities (hotels) and professional characteristics of tour guides. The studied subjects in this study were German tourists who traveled to Iran from February 2016 to June 2017. This research is a descriptive-exploratory study. According to the definitions, objectives and questions, the survey methodology and documents are used simultaneously and the documentary method for collecting theoretical information and library studies and a survey method for collecting information Field is used. The researcher-made questionnaire consisted of questionnaires using the Likert spectrum method, which was analyzed by SPSS-16 software. Based on the results of this research, there is a positive and significant relationship between the services provided in residential centers, the quality of transportation services in Iran and the satisfaction of German tourists. Because of their expectations not meeting the quality of services, they prefer not to go back to Iran. But we can provide a suitable platform to motivate the return of tourists to Iran by making changes in the dimensions of quality, cost of services, hotel, driver and tour guides behavior through public and professional education.

کلیدواژه‌ها

Satisfaction؛ German tourists؛ Quality of services؛ Iran؛ Tourism

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