ارزیابی رضایتمندی گردشگران سلامت بر اساس مدل ACSI(مورد مطالعه: منطقه گردشگری سردابه)

فصلنامه علمی و پژوهشی نگرش های نو در جغرافیای انسانی

مقاله 3، دوره 11، شماره 4 - شماره پیاپی 44، آبان 1398، صفحه 58-39   

نوع مقاله: مقاله پژوهشی استخراج ازرساله و پایان نامه

نویسندگان

رضا اشجع¹؛ نازنین تبریزی^{* 2}؛ روزبه میرزایی²

¹کارشناسی ارشد مدیریت جهانگردی دانشگاه مازندران، بابلسر، ایران

²استادیار گروه جهانگردی دانشگاه مازندران، بابلسر، ایران

چکیده

چکیده
گردشگری سلامت در جهان به سرعت در حال رشد است. در ایران نیز چشمه‌های آب‌گرم متعددی با خواص درمانی گوناگون وجود دارند که گردشگران را به خود جذب می‌کنند. لذا تأمین رضایت گردشگران از عوامل کلیدی موفقیت این مقاصد به شمار می‌رود. در این راستا مطالعه حاضر با هدف بررسی رضایتمندی گردشگران مراجعه‌کننده به منطقه گردشگری سردابه، صورت گرفته است. روش پژوهش حاضر، توصیفی-تحلیلی و روش جمع‌آوری داده‌ها، به دو صورت کتابخانه‌ای و میدانی می‌باشد. داده‌های حاصل از تحقیقات میدانی، براساس مدل ACSI مورد تحلیل قرار گرفته است. نتایج پژوهش نشان می‌دهد شاخص ACSI در منطقه 52.47 بوده و به سطح نسبی از رضایتمندی گردشگران اشاره می نماید. سه بعد از ابعاد فعالیت‌های گردشگری سلامت یعنی: اجتماعی-فرهنگی، کالبدی-محیطی و اقتصادی، اثرگذاری مثبت و معناداری را بر سطح از رضایت گردشگران داشته و سه بعد اطلاع‌رسانی، اقامتی-تسهیلاتی، بهداشت، تأثیرات منفی برجای گذاشته و سطح رضایتمندی را پایین آورده‌اند.

کلیدواژه‌ها

واژگان کلیدی: گردشگری سلامت؛ رضایتمندی؛ آب‌گرم؛ سردابه

مراجع

References

Alizadeh sani, Mohsen, Farahani, Banafsheh, & Ahmadikhatir, Tahereh. (2015). Wellness tourism motivational factors in hot springs of Mazandaran province: The case of Ramsar and Lavij hot springs, Tourism planning and development, Vol. 3, No. 11, pp 33-52. [In Persian]

Ardakani, seyed saeeda, mirghafouri^, seyed habib o llah, & barghi, shahin. (2010). Specification and Prioritization of the Factors Affecting Foreign Tourists Satisfaction Level in Shiraz, Using Factor Analysis and MADM Techniques, Tourism management studies, Vol. 5, No. 13, pp. 1-23. [In persian]

Azman, I, & Chan, K. L. J. (2010). Health and spa tourism business: Tourists’ profiles and motivational factors. Health, TTRA Europe Conference of Wellness and Tourism: healthy tourists, healthy business, pp. 9-24. ‏

Barutçu, S, Doğan, H, & Üngüren, E. (2011). Tourists’ perception and satisfaction of shopping in Alanya Region: a comparative analysis of different nationalities. Procedia-Social and Behavioral Sciences, No.24, pp. 1049-1059.

Batista, M. D. G. C., Couto, J. P. A., Botelho, D. R., & Faias, C. (2014). Tourist satisfaction and loyalty in the hotel business: An application to the island of São Miguel, Azores. Tourism & Management Studies, Vol. 10, No.1, pp. 16-23.

 ‏ Boga, T. C, & Weiermair, K. (2011). Branding new services in health tourism. Tourism Review, Vol.66(1/2), pp.90-106.

Bookman, Z. M, & Bookman, R. K. (2007). Medical Tourism in Developing Countries. PALGRAVE MACMILLAN™, New York.

Brymer, E, & Lacaze, A. M. (2013). The benefits of ecotourism for visitor wellness. International Handbook on Ecotourism, p 217.

Caballero, D. S, & Chipo, M. (2006). Medical Tourism and its entrepreneurial opportunities – A conceptual framework for entry into the industry. Göteborg University, School of Business, Economics and Law, Master Thesis.

Carrera, P. M, & Bridges, J. F. (2006). Globalization and healthcare: understanding health and medical tourism. Expert review of pharmaco economics & outcomes research, Vol.6, No. 4, pp. 447-454. ‏

Chanin, O., Khunchumnan, P., Amphansookko, S., Thongyai, K., Rodneum, J., & Sriprasert, P. (2015). Guidelines on Health Tourism Management for Middle Eastern Tourists in Phuket Province. Procedia Computer Science, pp. 1146-1153.

Chen, K. H, Chang, F. H, & Wu, C. (2013). Investigating the wellness tourism factors in hot spring hotel customer service. International Journal of Contemporary Hospitality Management, Vol. 25, No.7, pp.1092-1114.

Choi, T. Y, & Chu, R. (2001). Determinants of hotel guests’ satisfaction and repeat patronage in the Hong Kong hotel industry. International Journal of Hospitality Management, Vol. 20, No. 3, pp. 277-297. ‏

Cochrane, J. (Ed.). (2007). Asian tourism: Growth and change. Routledge. ‏

Cohen, M, & Bodeker, G. (2008). Understanding the global spa industry: Spa management. Routledge. ‏

Cultural Heritage, Handicrafts and Tourism organization of Ardabil province. (2016). Feasibility studies of typical tourism area of Sardabeh Tourism, Ardabil city. [In Persian]

Deng, W. J, Yeh, M. L., & Sung, M. L. (2013). A customer satisfaction index model for international tourist hotels: Integrating consumption emotions into the American Customer Satisfaction Index. International Journal of Hospitality Management, No.35, pp.133-140. ‏

Ebrahim pour, habib, seyed naghavi, mir ali, & yaghubi, nour mohammad. (2011).
A Survey of Factors influencing on the Tourists Satisfaction and Loyalty in Ardabil Province (The Case of Sarein Tourism City), Tourism management studies, Vol. 18, No 7, pp.111-130. [In Persian]

Ebrahimzadeh, Isah. (2007). The Mineral Spring and their Spatial Distribution in Iran, Iran-Water Resources Research, [In Persian], Vol. 3, No. 2, pp.66-70. [In Persian]

 Fakhari, Faith. (2009). Prioritizing tourists' satisfaction factors from the services of travel agencies in Tehran. Master's Thesis, Allameh Tabataba'i University. [In Persian]

Fornell, C. (1992). A national customer satisfaction barometer: The Swedish experience. The Journal of Marketing, Vol. 56, No. 1, pp. 6-21. ‏

Fornell, C, Johnson, M. D, Anderson, E. W., Cha, J., & Bryant, B. E. (1996). The American customer satisfaction index: nature, purpose, and findings. The Journal of Marketing, Vol. 60, No. 4, pp.7-18. ‏

Fuchs, M, & Weiermair, K. (2004). Destination benchmarking: an indicator system’s potential for exploring guest satisfaction. Journal of Travel Research, Vol. 42, No. 3, pp. 212-225.

Garrod, B. (2003). Local participation in the planning and management of ecotourism: a revised model. Journal of Ecotourism, Vol. 2, No. 1, pp. 33-53.

Getty, J. M, & Getty, R. L. (2003). Lodging quality index (LQI): assessing customers' perceptions of quality delivery. International Journal of Contemporary Hospitality Management, Vol. 15, No. 2, pp. 94-104.

 ‏ Ghafouri, Mohammad Reza, (1990). Recognition of mineral water and mineral water springs of Iran, [In Persian], Tehran: Tehran University Press.

Gholipour Soleimani, Ali and Rashidi, Farzad. (2008). Affecting Factors on Tourism Satisfaction, International Conference on Investment Opportunities in the Health Tourism Industry on Kish Island. [In persian]

Goodrich, J. N, & Goodrich, G. E. (1987). Health-care tourism—an exploratory study. Tourism Management, Vol. 8, No. 3, pp. 217-222. ‏

Grigoroudis, E, & Siskos, Y. (2004). A survey of customer satisfaction barometers: Some results from the transportation-communications sector. European Journal of Operational Research, Vol. 152, No. 2, pp. 334-353.

Hall, M. (2003). Spa and health tourism. Sport and adventure tourism, New York, Haworth Hospitality Press, pp. 273-292. ‏

Han, H, & Jeong, C. (2013). Multi-dimensions of patrons’ emotional experiences in upscale restaurants and their role in loyalty formation: Emotion scale improvement. International Journal of Hospitality Management, Vol.32, pp.59-70.

Han, H, & Back, K. (2006). Investing the effects of consumption emotions on customer satisfaction and repeat visit intentions in the lodging industry. Journal of Hospitality and Leisure Marketing, Vol. 15, No. 3, pp. 5–30.

Han, H, Back, K. J, & Barrett, B. (2009). Influencing factors on restaurant customers’ revisit intention: The roles of emotions and switching barriers. International Journal of Hospitality Management, Vol. 28, No. 4, pp. 563-572. ‏

Hashemi, S. M., Jusoh, J., Kiumarsi, S., & Shao Mohammadi, S. (2015). Influence factors of spa and wellness tourism on revisit intention: the mediating role of international tourist motivation and tourist satisfaction. International Journal of Research, Vol. 7, No. 3, pp.1-11. ‏

Hsu, S. H. (2008). Developing an index for online customer satisfaction: Adaptation of American Customer Satisfaction Index. Expert systems with Applications, Vol. 34, No. 4, pp. 3033-3042. ‏

Jallad, A. (2000). Environment and Curative Tourism (in Arabic, translated by the author). Alam Al Kutub, 1st edition, Cairo, Egypt

Jang, S. S, & Namkung, Y. (2009). Perceived quality, emotions, and behavioral intentions: Application of an extended Mehrabian–Russell model to restaurants. Journal of Business Research, Vol. 62, No. 4, pp.451-460. ‏

Johnson, M. D, Gustafsson, A., Andreassen, T. W., Lervik, L., & Cha, J. (2001). The evolution and future of national customer satisfaction index models. Journal of economic Psychology, Vol. 22, No. 2, pp. 217-245. ‏

Johnson, R. L., Grenier, J. K., & Scott, M. P. (1995). Patched overexpression alters wing disc size and pattern: transcriptional and post-transcriptional effects on hedgehog targets. Development, Vol. 121, No. 12, pp.4161-4170. ‏

Kazemi, Z. (2007). Study of effective factors for attracting medical tourist in Iran. [Thesis] Lulea: Lulea University of Technology.

Khatibzadeh, Mehdi. (2011). The Relationship between Perception of Service Quality, Satisfaction and the Intent to Return of Sport Tourists and provide a template, Master's Thesis, Tarbiat Modarres University. [In Persian]

Koncul, N. (2012). Wellness: A new mode of tourism. Economic Research-Ekonomska istraživanja, Vol. 25, No. 2, pp.525-534. ‏

Kotler, P. (2003). Marketing management (11th Ed.). Upper Saddle River: Pearson Education International

Lepp, A, & Gibson, H. (2008). Sensation seeking and tourism: Tourist role, perception of risk and destination choice. Tourism Management, Vol. 29, pp. 740-750. ‏

Litvin, S. (2008). Sensation seeking and its measurement for tourism research. Journal of Travel Research, Vol. 46, No. 4, pp.440–445.

Langviniene, N & Sekliuckiene, J. (2012). How offering innovations could improve the health and wellness services in Lithuania? Services and economic development: local and global challenges,the 22^nd edition of RESER international conference, 20-22 september, Romania, 1-19.

Monshi, Mahsa & Janbanahad, Mohammad Hussein. (2015). The role and importance of branding in tourism planning. International Conference on Sustainable Development focusing on agriculture, environment and tourism, [In Persian], Tabriz.