The Effect of Media Usage on Intergenerational Devaluation and Convergence in Families in Tehran

Sociological Studies of Youth

دوره 11، شماره 37، تیر 2020، صفحه 93-110   

نوع مقاله: Original Article

شناسه دیجیتال (DOI): 10.22034/ssyj.2020.675882

نویسندگان

Mahnaz Rahmati Kazaz؛ Tahmourath Shiri^* ؛ Habib Saburi Khosroshahi^*

Department of Sociology, Central Tehran Branch, Islamic Azad University, Tehran, Iran

چکیده

The system of social values of any society is the result of the interaction of human beings and different generations with the social environment, which factors affect the reproduction of production and its change and evolution. Media is an essential area of social life that is closely related to fundamental value. In the process of evolution of the value system of generations under the influence of the media, the more frequent the beliefs and attitudes of the two generations are in the context of a society's preferred and desirable values, the higher the convergence of values. Moreover, if there is a change in beliefs and values, there is a divergence from previous values.Aim: In this study, an attempt has been made to examine the relationship between media benefit and deviance and value convergence among young people and middle-aged people.The theoretical foundations used in the research include Max Weber's, Schwarz's theories of value transformation, and Inglehart's theory of value in terms of value and cultural transformation.Method: the presented study has used quantitative approach.Media Users in Tehran are Considered as the Statistical Population and Based on Categorical Sampling, questionnaires distributed in 4 area: North, South, East and West of Tehran. With the use of survey approach, 384 subjects were chosen as the research population. Data were collected through questionnaires. Data analysis was carried out with the use of AMOS and SPSS. Findings: The results of this study showed that there is a significant difference between the variables of gender, job, place of birth and value convergence, While the variables of education and marital status with meaningful convergence have no significant relationship < /p>

کلیدواژه‌ها

Media؛ Cultural divergence؛ Cultural convergence؛ Intergenerational

مراجع

Ahmadi, H., Ahmadi, S. & RuhollahBagherabadi, (2014). The Impact of globalization and the role of the media in increasing generational division of families. First Scientific Conference on Educational Sciences and Psychology of Social and Cultural Injuries in Iran.

Arjmandi, H., Hasanpour, M., & Arjmand Siahpous, E. (2013). Generation gap and social and cultural factors affecting it among the students of Islamic Azad University of Andimeshk. Youth Studies on Sociology, 11, 29-48.

Aron, R.  (2017).  The basic phases of thinking process in sociology. Tehran: Farhangi.

Babaeifard, A., & Ruhi, M. (2016). the effect of life style on generation gap among the youth of Kashan. Quarterly of Cross-cultural Studies, 11, 30, 35-61.

Dadgaran, M. (2005). Basics of collective communication. Tehran, Morvarid and Firouzeh Publication.

Inglehart, R. (1999). World values survey. University of Michigan: Institute for Social Research.

Malakpour, A. (2002). Cultural conflict of government and people in Iran (1978-2001). Tehran: Azadandishan.

Mohseni, M. (2001). Sociology of the information society. Tehran, Didar Publication.

Rahimi, M., & Hazrati, Z. (2015). Sociological study of the relationship between new media and inter-generation gap among the youth 20-28 and their parents, Strategic Studies of Sport and Youth, 14, 129-139.

Robertson, I. (1993). An introduction on society (with emphasis on functionalism, symbolic mutual battle and action. Mashhad:  AstanGhodsRazavi.

Smith, H. (2002). The Generation gap: Managing technology-mediated of personal social networks. Chimera: Institute for Socio technical Innovation and Research.

Tolabi, Z., & Kamarbeigi, K. (2013). The value difference in the relationship between parents and children (study and explanation of value difference in Ilam). Research of Family, 9, 34-44.

Yousefi, N. (2004). Gap between generations- theoretical and empirical considerations. Tehran: Humanities and sociological Research.