شناسایی و اولویت بندی عوامل موثر بر تدوین خط مشی کارآفرینانه (مطالعه موردی: بانک سپه)

فصلنامه مدیریت راهبردی در سیستم های صنعتی (مدیریت صنعتی سابق)

دوره 15، شماره 54، دی 1399، صفحه 35-56   

نوع مقاله: مقاله پژوهشی

نویسندگان

محسن دارائی قادیکلائی¹؛ علی مهدی زاده اشرفی^{* 2}؛ تورج مجیبی میکلائی³؛ فرشاد حاج علیان⁴

¹دانشجوی دکتری مدیریت دولتی، دانشکده مدیریت، دانشگاه آزاد اسلامی واحد فیروزکوه، ایران

²گروه مدیریت دولتی، دانشکده علوم انسانی، دانشگاه آزاد اسلامی واحد فیروزکوه، فیروزکوه، ایران

³دانشیار گروه مدیریت، دانشکده مدیریت، دانشگاه آزاد اسلامی واحد فیروزکوه، ایران

⁴استادیار گروه مدیریت، دانشکده مدیریت، دانشگاه آزاد اسلامی واحد فیروزکوه، ایران

چکیده

امروزه کارآفرینی به عنوان موتور رشد و توسعه سازمان‌ها و جوامع شناخته شده است، از این‌رو سازمان ها موظفند خط مشی های گوناگونی را در راستای ایجاد، حمایت و توسعه کارآفرینی تدوین نمایند. در این پژوهش به شناسایی و اولویت بندی عوامل موثر تدوین خط مشی های کارآفرینانه در بانک سپه به عنوان قدیمی ترین و یکی از بانک های تجاری ایران پرداخته می شود. این تحقیق در دو مرحله کیفی و کمی انجام خواهد شد. به اینصورت که ابتدا با مطالعه کتابخانه ای انواع مدل های خط مشی با عوامل آن شناسایی خواهند شد. در ادامه از طریق مصاحبه با خبرگان بانکی و دانشگاهی در حوزه تدوین خط مشی گذاری، عوامل اصلی تدوین خط مشی گذاری در بانک سپه شناسایی و نهایی گردید. در ادامه از روش تحلیل سلسله مراتبی فازی (FAHP) به اولویت بندی مولفه ها و زیر مولفه ها در تدوین خط مشی کارآفرینانه پرداخته می شود، به طوریکه نتایج تحقیق حاکی از آن است که برای مولفه ها "فرآیند" و برای زیر مولفه ها "اطلاع رسانی" در اولویت اول قرار می گیرند.

کلیدواژه‌ها

خط مشی کارآفرینی؛ عوامل خط مشی های کارآفرینی؛ تحلیل سلسله مراتبی فازی؛ بانک سپه

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