تخمین تقاضای گردشگری سلامت خارجی در مناطق مختلف ایران

فصلنامه علمی و پژوهشی نگرش های نو در جغرافیای انسانی

مقاله 21، دوره 13، شماره 1 - شماره پیاپی 49، اسفند 1399، صفحه 382-404   

نوع مقاله: مقاله پژوهشی استخراج ازرساله و پایان نامه

نویسندگان

مهدی کمالی¹؛ حمید آسایش^{* 2}؛ یحیی آریانمهر³

¹دانشجوی دکترای اقتصاد، واحد الیگودرز، دانشگاه آزاد اسلامی، الیگودرز، ایران

²استادیار گروه اقتصاد، دانشگاه آیت الله العظمی بروجردی (ره)، ایران

³استادیارگروه برنامه ریزی شهری، واحد الیگودرز، دانشگاه آزاد اسلامی، الیگودرز، ایران

چکیده

گردشگری سلامت به دلیل ظرفیت بالا در کسب درآمد ارزی و توانایی های بالقوه ایران در حوزه پزشکی و نیز وجود منابع طبیعی مناسب ، دارای اهمیت فراوان است. لکن سهم ایران از بازار گردشگری سلامت، به رغم ظرفیت‌های بالا، ناچیز است. بنابراین سنجش حساسیت تقاضای گردشگری سلامت خارجی در مناطق مختلف ایران نسبت به عوامل موثر جهت افزایش سهم ایران از گردشگری سلامت خارجی ضرورت می نماید. به همین سبب در این تحقیق با استفاده از تقاضای تقریبا ایده آل ( ایدز) با کمک سیستم معادلات همزمان تابع تقاضای گردشگری سلامت تخمین زده می شود. بدین منظور با استفاده از پرسشنامه، نظر 216 گردشگر خارجی در دو حوزه گردشگری درمانی (پزشکی) و پیشگیری ( تندرستی) اخذ و با استفاده از سیستم معادلات همزمان تخمین زده شده است. براساس نتایج حاصله از تخمین تقاضای تقریبا ایده آل، کشش قیمتی تقاضای گردشگری سلامت (چه درمانی و چه پیشگیری) بزرگتر از یک بوده، در حالیکه کشش قیمتی سایر کالاها و خدمات اقامتی کمتر از یک می باشند. همچنین طبق نتایج حساسیت تقاضای گردشگران سلامت (به تفکیک درمانی و پیشگیری)، به متغیرهای متناظر ضرایب معنادار من الجمله میزان درآمد گردشگر، مدت زمان ویزا ، قیمت، مخارج، تغییرات نرخ ارز، نرخ تورم در ایران می باشد. در حوزه تقاضای گردشگری درمانی، متغیرهای زمان انتظار دریافت خدمت، شهرت پزشک و تخصص خاص و در حوزه تقاضای گردشگری تندرستی نیز متغیرهای کیفیت محل اقامت، میزان برخورداری از ظرفیت های درمانی و مراکز درمانی و میزان امکانات گردشگری سلامت در تقاضای گردشگری سلامت تأثیر گذار بوده اند.

کلیدواژه‌ها

تقاضای تقریباً ایده آل؛ گردشگری سلامت؛ گردشگری پیشگیرانه؛ گردشگری درمانی؛ مناطق گردشگری

مراجع

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