شناسایی و رتبه بندی عوامل مزیت رقابتی اثرگذار بر مسئله انتخاب مواد پلیمری با استفاده از رویکرد هیبریدی فازی.

فصلنامه مدیریت راهبردی در سیستم های صنعتی (مدیریت صنعتی سابق)

مقاله 12، دوره 16، شماره 57، آبان 1400، صفحه 225-239   

نوع مقاله: مقاله پژوهشی

شناسه دیجیتال (DOI): 10.30495/imj.2021.686654

نویسندگان

مرتضی یوسفی¹؛ نبی اله محمدی^{* 2}؛ هما درودی³

¹دانشجوی دکتری مدیریت، واحد زنجان، دانشگاه آزاد اسلامی، زنجان، ایران.

²گروه مدیریت، واحد زنجان، دانشگاه آزاد اسلامی، زنجان، ایران

³گروه مدیریت بازرگانی، واحد زنجان، دانشگاه آزاد اسلامی، زنجان،ایران.

چکیده

امروزه به دلیل پیچیدگی و دخیل بودن عوامل متعدد در بحث انتخاب مواد، تولیدکنندگان در عرصۀ رقابتی به ابزاری قوی و علمی نیازمندند که تمامی عوامل اثرگذار در انتخاب مواد را شناسایی و میزان اهمیت این عوامل را مشخص نموده و بین آن‌ها تعادل برقرار کنند. در این پژوهش سعی داریم یک رویکرد ترکیبی فازی در جهت شناسایی و اولویت‌بندی عوامل اثرگذار در انتخاب مواد پلیمری خودرو ارائه کنیم. بدین منظور پس از مرور سوابق تجربی با نظرسنجی از خبرگان سازمانی و به‌کارگیری تکنیک دلفی فازی، عوامل مزیت رقابتی اثرگذار در انتخاب مواد را شناسایی و غربال‌سازی کرده و با استفاده از تکنیک تحلیل سلسله مراتبی فازی، این عوامل را وزن ‌دهی و اولویت‌بندی نمودیم. بر اساس نتایج به‌دست‌آمده با تکنیک دلفی فازی پنج شاخص: اقتصادی، فنی، زیست‌محیطی، اجتماعی و تکنولوژی مشتمل بر 29 زیر شاخص مرتبط شناسایی و غربال شدند. سپس میزان اهمیت شاخص‌ها و زیر شاخص‌ها را با تکنیک تحلیل سلسله مراتبی فازی محاسبه نمودیم. نتایج به‌دست‌آمده نشان داد که بیشترین میزان اهمیت مربوط به شاخص‌های فنی و اقتصادی و کمترین میزان اهمیت مربوط به شاخص تکنولوژی است. در ضمن از شاخص اقتصادی مؤلفه ارزش بازاری، از شاخص فنی مؤلفه وزن، از شاخص زیست‌محیطی مؤلفه قابلیت بازیافت و استفاده مجدد، از شاخص اجتماعی مؤلفه سلامت و ایمنی و از شاخص تکنولوژی مؤلفه امکانات فعلی، حائز بالاترین درجه اهمیت شدند.

کلیدواژه‌ها

"عوامل اثرگذار بر انتخاب مواد"؛ "مواد پلیمری خودرو"؛ " رویکرد فازی"

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