Marketing Aspects of the Key Issues of Agricultural Machinery in the Industrial Enterprises

Journal of Optimization in Industrial Engineering

مقاله 26، دوره 15، شماره 1 - شماره پیاپی 32، شهریور 2022، صفحه 311-320   

نوع مقاله: Original Manuscript

شناسه دیجیتال (DOI): 10.22094/joie.2021.1921197.1819

نویسندگان

George Abuselidze^{* 1}؛ Anna Slobodianyk²

¹Batumi Shota Rustaveli State University, Batumi, Georgia

²National Aviation University, Kiev, Ukraine

چکیده

The article deals with marketing aspects of key problems of industrial enterprises of Ukraine. The current situation requires manufacturers to focus their activities on long-term profit and business efficiency. This can only be achieved by improving the quality of products. Accordingly, to increase the competitiveness of products and to formulate and use a flexible mechanism for managing the marketing activities of enterprises based on the development of a successful pricing strategy. The authors noted that the system of forming competitiveness is a complex process that occurs under the influence of a large number of factors. It is noted that the analysis of the organization of their sales network is important in the study of competitors and means of stimulating the sale of goods. The emphasis is placed on the key factors for the success of price policy: price changes, and therefore the consumer agrees to increase prices only if he is convinced of the fairness of this growth and vice versa.

کلیدواژه‌ها

Marketing Management؛ Profit؛ Price؛ Industrial Enterprises؛ Agricultural Machinery؛ Marketing Strategies

مراجع

Abuselidze, G., & Slobodianyk, A. (2020). Social responsibility of business and government in the conditions of the COVID-19 pandemic. E3S Web of Conferences, 210, 15016. DOI: https://doi.org/10.1051/e3sconf/202021015016

Abuselidze, G., & Mamaladze, L. (2020). The Impact of the COVID-19 Outbreak on the Socio-Economic Issues of the Black Sea Region Countries. Lecture Notes in Computer Science, 12253, 453-467. Springer, Cham. DOI: https://doi.org/10.1007/978-3-030-58814-4_32

Abuselidze, G., & Slobodianyk, A. (2021). Pandeconomic Crisis and Its Impact on Small Open Economies: A Case Study of COVID-19. Advances in Intelligent Systems and Computing, 1258, 718-728. Springer, Cham. DOI: https://doi.org/10.1007/978-3-030-57450-5_61

Abuselidze, G., Bilyak, Y., & Mračkovskaya, N. K. (2021). Methodological and Practical Issues of the Organization of the Personnel of the Enterprise and the Implementation of Changes to its Structure. Studies of Applied Economics, 39(8). DOI: https://doi.org/10.25115/eea.v39i8.4449

Abuselidze, G. (2021). Use of hedging instruments on example of grain market. 20th International Scientific Conference Engineering for Rural Development Proceedings, pp. 1655-1662. DOI: https://doi.org/10.22616/erdev.2021.20.tf359

Abuselidze, G., Alekseieva, K., Kovtun, O., Kostiuk, O., & Karpenko, L. (2022). Application of Hedge Technologies to Minimize Price Risks by Agricultural Producers. Lecture Notes in Networks and Systems, 246, 906–915. DOI: https://doi.org/10.1007/978-3-030-81619-3_101

Ajupov, A. A., Kurilova, A. A., & Ivanov, D. U. (2015). Optimization of interaction of industrial enterprises and marketing network. Asian Social Science, 11(11), 1.

Aleskerova, Y., Titenko, Z., Skrypnyk, H., & Grytsyna, O. (2020). Modeling the Level of Investment Attractiveness of the Agrarian Economy Sector. International Journal of Industrial Engineering & Production Research, 31(4), 647-653. DOI: https://doi.org/10.22068/ijiepr.31.4.647 

Alukhanyan, A. A., Andreeva, A. V., & Andreeva, L. Y. (2017). Instruments of marketing and credit support of the large industrial enterprises development: International experience.

Antamoshkina, O. I., Bordachenko, N. S., Kamenskaya, N. V., & Stupin, A. O. (2020). Assessment of the agricultural machinery company’s competitiveness based on data envelopment analysis. IOP Conference Series: Earth and Environmental Science, 548(2), 022030. DOI: https://doi.org/10.1088/1755-1315/548/2/022030

Bykov, S. (2019). Environmental aspects of the development and use of innovative agricultural machinery. IOP Conference Series: Earth and Environmental Science, 403(1), 012037. DOI: https://doi.org/10.1088/1755-1315/403/1/012037 

Datsii, O., Levchenko, N., Shyshkanova, G., Dmytrenko, R., & Abuselidze, G. (2021). State Decoupling Audit of Low-Carbon Agricultural Production. Rural Sustainability Research, 45(340), 94–112. DOI: https://doi.org/10.2478/plua-2021-0011

Danylyshyn, B., Olshansky, O., Zabaldika, Y., Mazurets, R., Khlopiak, S., & Ivanova, L. (2021). Designing a Marketing Strategy for the Development of Industrial Tourism in the Region. Journal of Optimization in Industrial Engineering, Special issue 2021, 1-8. DOI: https://doi.org/10.22094/JOIE.2020.677809

Davydenko, N. (2015). Modern paradigm of agrarian units’ financial security assessment. Economic Annals - ХХІ, 5-6, 90-93.

Davydenko, N., Dibrova, A., Onishko, S., & Fedoryshyna, L. (2021). The Influence Of The Gross Regional Product On The Formation Of The Financial Potential Of The Region. Journal of Optimization in Industrial Engineering (JOIE), Special issue 2021, 153-157. DOI: https://doi.org/10.22094/JOIE.2020.677843

Fisher-Vanden, K., & Jefferson, G. H. (2008). Technology diversity and development: Evidence from China's industrial enterprises. Journal of Comparative Economics, 36(4), 658-672. DOI: https://doi.org/10.1016/j.jce.2008.07.003

Fursov, V. A. (2017). Marketing planning in industrial enterprises in the context of import substitution strategy.

Hu, Y., Liu, Y., Wang, Z., Wen, J., Li, J., & Lu, J. (2020). A two-stage dynamic capacity planning approach for agricultural machinery maintenance service with demand uncertainty. Biosystems Engineering, 190, 201-217. DOI: https://doi.org/10.1016/j.biosystemseng.2019.12.005

Hyvärinen, L. (1990). Innovativeness and its indicators in small-and medium-sized industrial enterprises. International Small Business Journal, 9(1), 64-79.

Jang, R., Kasimov, F., Zhang, D., & Kaliyeva, K. (2020). Design and implementation of unmanned agricultural machinery. IOP Conference Series: Materials Science and Engineering, 799(1), 012032. DOI:  https://doi.org/10.1088/1757-899X/799/1/012032

Lu, J., Wei, C., Wu, J., & Wei, G. (2019). TOPSIS method for probabilistic linguistic MAGDM with entropy weight and its application to supplier selection of new agricultural machinery products. Entropy, 21(10), 953. DOI: https://doi.org/10.3390/e21100953 

Lyubanova, T., Lisitsin, V., Oleynikova, Y., & Shcherba, L. (2020). The concept of hacking growth and technological breakthrough of Russian agricultural machinery industry with the use of engineering marketing approach. IOP Conference Series: Materials Science and Engineering, 1001(1), 012030. DOI: https://doi.org/10.1088/1757-899X/1001/1/012030 

Mashkov, S., Ishkin, P., Zhiltsov, S., & Mastepanenko, M. (2019). Methods of determining the need for agricultural machinery. IOP Conference Series: Earth and Environmental Science, 403(1), 012079. https://doi.org/10.1088/1755-1315/403/1/012079 

Niewiadomski, P., Pawlak, N., & Tsimayeu, A. (2018). Barriers to effective implementation of lean management principles-empirical exemplification in the industry of agricultural machinery. LogForum, 14. DOI: https://doi.org/10.17270/J.LOG.2018.308 

Niewiadomski, P. (2020). Eco-design as a sign of environmental maturity of manufacturing enterprises: the vivisection of the agricultural machinery industry. Journal of Management and Financial Sciences, 41, 33-44. https://econjournals.sgh.waw.pl/JMFS/article/view/2489

Olefirenko, O. (2016). Methodic tools to optimize marketing expenses of the innovatively active industrial enterprises in Ukraine. Problems and perspectives in management, 14(1), 44-50.

Safdar, M. T., & Gevelt, T. V. (2020). Catching Up with the ‘Core’: The Nature of the Agricultural Machinery Sector and Challenges for Chinese Manufacturers. The Journal of Development Studies, 56(7), 1349-1366. DOI:  https://doi.org/10.1080/00220388.2019.1632435

Savin, A. V., & Matveev, G. S. (2020). Ways to Ensure the Economic Security of Russian Organizations of Agricultural Machinery Industry. MS&E, 753, 072018. DOI: https://doi.org/10.1088/1757-899X/753/7/072018

Scheer, A. W. (2012). Business process engineering: reference models for industrial enterprises. Springer Science & Business Media.

Skliar, Y., Bohinska, L., Kapinos, N., & Prokopenko, N. (2021). Improvement of land management in Ukraine. Journal of Optimization in Industrial Engineering, Special issue, 175-183. DOI: 10.22094/JOIE.2020.677866

Slobodianyk, A., & Abuselidze, G. (2019). Prospective of Provision of Dairy Products for the Population of Ukraine. E3S Web of Conferences, 135, 01019. DOI: https://doi.org/10.1051/e3sconf/201913501019

Slobodianyk, A., Abuselidze, G., & Lymar, V. (2021). Economic efficiency of oilseed production in Ukraine. E3S Web of Conferences, 234, 00001.  DOI: https://doi.org/10.1051/e3sconf/202123400001

Tkachenko, V., Kwilinski, A., Tkachenko, I., & Puzyrova, P. (2019). Theoretical and methodical approaches to the definition of marketing risks management concept at industrial enterprises.

Xiong, L., Sun, S., & Xiao, M. (2018). Agricultural machinery automation and intelligent research and application. IOP Conference Series: Materials Science and Engineering, 452(4), 042077. DOI: https://doi.org/10.1088/1757-899X/452/4/042077

Zakharin, S., Stoyanova-Koval, S., Kychko, I., Marhasova, V., & Shupta, I. (2021). Strategic Management of the Investment Process in the Agricultural Sector (for Example, Agricultural Enterprises and the Food Industry). Journal of Optimization in Industrial Engineering, 14(1), 209-218. DOI: https://doi.org/10.22094/JOIE.2020.677867

Zhang, Z., Guan, Z., & Xie, X. (2020). Innovation development and capability evolution for traditional machinery manufacturing enterprises based on genetic algorithm. Enterprise Information Systems, 1-23. DOI: https://doi.org/10.1080/17517575.2020.1849815