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Ghiasabadi Farahani, Maryam, Ghafari Ashtiani, Peyman, Shadmand, Majid. (1400). Entropy Method to Analyze the Impact of Eco-Friendly Consumer Attitudes on Green Brand Intention: Apple Brand Consumers. نشریه علمی پژوهشی دانشگاه آزاد اسلامی, 15(2), 43-64.
Maryam Ghiasabadi Farahani; Peyman Ghafari Ashtiani; Majid Shadmand. "Entropy Method to Analyze the Impact of Eco-Friendly Consumer Attitudes on Green Brand Intention: Apple Brand Consumers". نشریه علمی پژوهشی دانشگاه آزاد اسلامی, 15, 2, 1400, 43-64.
Ghiasabadi Farahani, Maryam, Ghafari Ashtiani, Peyman, Shadmand, Majid. (1400). 'Entropy Method to Analyze the Impact of Eco-Friendly Consumer Attitudes on Green Brand Intention: Apple Brand Consumers', نشریه علمی پژوهشی دانشگاه آزاد اسلامی, 15(2), pp. 43-64.
Ghiasabadi Farahani, Maryam, Ghafari Ashtiani, Peyman, Shadmand, Majid. Entropy Method to Analyze the Impact of Eco-Friendly Consumer Attitudes on Green Brand Intention: Apple Brand Consumers. نشریه علمی پژوهشی دانشگاه آزاد اسلامی, 1400; 15(2): 43-64.

Entropy Method to Analyze the Impact of Eco-Friendly Consumer Attitudes on Green Brand Intention: Apple Brand Consumers

Theory of Approximation and Applications
مقاله 4، دوره 15، شماره 2، اسفند 2021، صفحه 43-64    اصل مقاله (874.39 K)
نوع مقاله: Research Articles
نویسندگان
Maryam Ghiasabadi Farahani1؛ Peyman Ghafari Ashtiani* 2؛ Majid Shadmand3
1PhD Business Management, Young and Elite Researchers Club, Arak Branch, Islamic Azad University, Arak, Iran
2b Department of Business Management, Arak Branch, Islamic Azad University, Arak, Iran.
3Master of Public Administration, Islamic Azad University, Khorasgan Branch, Isfahan, Iran.
چکیده
The present study seeks to investigate the impact of environmental friendly consumers' attitude on green brand intention. Based on literature review and identified gaps the study proposed an integrated theoretical model. To empirically test the proposed model this study collected data from 384 individual customers of questionnaire survey method. The study utilized Structural Equation Modeling (SEM) technique to statistically analyses measurement and structural models. The results show the positive effect of variables (environmental concern, attitude to environment, green brand quality and empirical satisfaction on green brand) on green purchase intention and negative impact of variable (environmental knowledge) on green purchase intention is.
کلیدواژه‌ها
Entropy method؛ Green Brand Quality؛ Green Purchase Intention؛ Environmental Concern؛ Environmental Attitude
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