شناسایی مشکلات، راهکارها و عوامل موثر بر موفقیت مدیریت فرایند توسعه محصول جدید

فصلنامه مدیریت راهبردی در سیستم های صنعتی (مدیریت صنعتی سابق)

دوره 17، شماره 61، آبان 1401، صفحه 216-230   

نوع مقاله: مقاله مروری

شناسه دیجیتال (DOI): 10.30495/imj.2023.1970959.1805

نویسندگان

هومان کشاورزی¹؛ سید جواد ایرانبان^{* 2}؛ مقدسه محمدیان³

¹داشجوی دکتری، گروه مدیریت، واحد قشم، دانشگاه آزاد اسلامی، قشم، ایران

²گروه مدیریت صنعتی، واحد شیراز، دانشگاه آزاد اسلامی، شیراز، ایران

³گروه مدیریت، واحد شیراز، دانشگاه آزاد اسلامی، شیراز، ایران

چکیده

در دنیای با تغییرات سریع تکنولوژی و رقابتی امروز، شرکت‌ها نیازمند توسعه محصولات جدیدی هستند تا با افزایش مزیت رقابتی، در بازارهای داخلی و جهانی بتوانند رقابت کنند. در این راستا یکی از چالشهایی که شرکت‌ها با آن مواجه هستند، توسعه محصول جدید متناسب با شرایط روز با توجه به محدودیت منابع است. برای کمک به حل مساله فوق با انجام مطالعات کتابخانه‌ای گسترده مراحل و عوامل موثر در مدیریت توسعه محصول مورد شناسایی قرار گرفت. همچنین مشکلات شناسایی، راهکارها و عوامل موثر بر موفقیت فرایند توسعه محصول مورد بررسی قرار گرفت. یافته‌های پژوهش مشکلات و راهکارهای موجود در مسیر فرایند توسعه محصول جدید را در مراحل راهبرد محصول جدید، ایده‌یابی و غربال کردن ایده‌ها، توسعه مفهوم محصول و آزمون آن، آزمون تجاری، و راه‌اندازی و معرفی محصول به بازار بیان نمود. همچنین یافته‌ها نشان داد عوامل موثر در موفقیت توسعه محصول جدید شامل نوآوری محصول جدید، سهم بازار، فروش، و تحقق اهداف عملکردی محصول، اثربخشی و عملکرد مالی، سودآوری و موفقیت محصول نهایی، معیارهای داخلی بنگاه و خارجی، سرعت ارائه به بازار، عملکرد در بازار، و رضایت‌مندی مشتری می‌شود.

کلیدواژه‌ها

توسعه محصول؛ مشکلات؛ راهکارها؛ دلایل موفقیت توسعه محصول

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