سطح بندی عوامل موثردرعملکرد صادراتی تولیدات ورزشی جهت رسیدن به کلاس جهانی با تاکید بر توسعه منابع انسانی

مطالعات جامعه شناختی در ورزش

دوره 2، شماره 2 - شماره پیاپی 3، تیر 1401   

نوع مقاله: مقاله پژوهشی

شناسه دیجیتال (DOI): 10.30486/4s.2022.1953232.1028

نویسندگان

فروغ محمدی^{* 1}؛ نرگس اعظم نظامی²؛ معصومه کلاته سیفری³؛ محمد حسین رضوی³؛ حسن فارسیجانی⁴

¹گروه مدیریت ورزشی، دانشکده تربیت بدنی، واحد تهران جنوب، دانشگاه آزاد اسلامی، تهران، ایران.

²گروه مدیریت ورزشی، دانشکده تربیت بدنی، واحد تهران مرکز، دانشگاه آزاد اسلامی، تهران، ایران.

³گروه مدیریت ورزشی، دانشکده تربیت بدنی، دانشگاه مازندران، بابلسر، ایران.

⁴دانشگاه شهید بهشتی، تهران، ایران.

چکیده

هدف این مقاله سطح بندی عوامل توانمند سازی عملکرد صادراتی تولیدات ورزشی جهت رسیدن به کلاس جهانی با تاکید بر توسعه منابع انسانی با به کارگیری مدل سازی تفسیری- ساختاری بود. پژوهش حاضر آمیخته و توسعه ای – کاربردی است. بر اساس رهیافت گلیزری و مصاحبه عمیق با 15 نفرخبرگان (بازاریابی ورزشی، اقتصادانان، مدیریت صنعتی) در محیط نرم افزارNVIVO10 عوامل اصلی مدل در قالب 92 کد باز، 13کد انتخابی و 5 کد نظری شناسایی شده و سپس با استفاده از فرآیند مدل سازی تفسیری- ساختاری در محیط نرم افزار MATLAB2014 سطح بندی و روابط درونی بین عوامل استخراج و در نهایت بر اساس تحلیل MICMAC قدرت هدایت و وابستگی دسته بندی شدند. نتایج نشان داد که عوامل مدل در 5 سطح قرار دارند و ایجاد انگیزه برای نیروی انسانی، اعتماد سازی، ارتباطات سازمانی، آموزش و مهارت نیروی انسانی در سطح پنجم مدل قرار گرفته و دارای بیشترین تأثیرگذاری بر توسعه منابع انسانی(سطح چهار)، کیفیت، نوآوری، انعطاف پذیری، کاهش هزینه، کاهش زمان، خدمات فروش و خدمات پس فروش (سطح سوم) ، تولید و خدمت در کلاس جهانی (سطح دوم)، صنعت ورزش در کلاس جهانی و توانمند سازی عملکرد صادراتی تولیدات ورزشی(سطح یک) بودند. در تحلیل MICMAC عوامل توسعه منابع انسانی (متغیرهای مستقل) که محرک و بر انگیزنده عوامل دیگربه شمار می روند. بر اساس نتایج تحقیق مدیران و بازاریابان ورزشی موفق، با اعمال مکانیزم ارتباطات موثر با افراد داخل و خارج سازمان، آموزش افراد توانمند، ایجاد انگیزه، اعتماد سازی می توانند موجب توسعه منابع انسانی در حد کلاس جهانی شوند.

کلیدواژه‌ها

عملکرد صادراتی؛ کلاس جهانی؛ توسعه منابع انسانی؛ تولیدات ورزشی؛ مدل سازی تفسیری-ساختاری

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